Philips Campaign Manager (Domestic Appliances) in Amsterdam, Netherlands
Do you want to play a key role in developing strong brand experiences, 360° campaigns and activating different touchpoints for our Domestic Appliances business group? We are hiring for a Campaign manager in Amsterdam.
As Campaign Manager Domestic Appliances (DA) you are offered an attractive balance of strategic thinking and hands-on activities in an international business environment while developing strong on- and offline campaigns.
As Campaign Manager in DA, you will support to drive the definition, development and introduction of strong campaigns and consistent communication across all touchpoints ensuring the consumer CDJ is appealing and contributes to brand preference and purchase.
Translate in-depth market-, consumer-, shopper insights, as well as competitive analyses into a winning marcom roadmap, communication and campaign concepts, supporting the innovation roadmap and the business ambitions.
Play a role in the steering of a successful Market Introduction Process, both in the strategic phase of the Marcom brief creation and in the development and delivery (on-time and on-budget) of the Marcom toolkits and campaigns
Involved in key (internal and external) events
Collaborate with Consumer Marketers and Design brand guardians for the Business Group (BG) ‘Domestic Appliances’ by developing strong brand experiences, 360° campaigns and activating different touchpoints whilst guarding the full Consumer Journey;
Manage marcom deliverables and relationship with agencies/creative partners: including briefing, price negotiation, planning, feedback rounds, post-project evaluation
Interact on a regular basis with local marketing teams to ensure successful media planning and campaign activation
Work on Product Introduction meeting with collaboration of marketing team as well as category teams
You will be part of the DA Central Marketing Team and will be based in Amsterdam.
This team consists of dedicated Content Managers, Shopper Marketing Managers, Digital Marketers, Digital Analytics and Market Intelligence professionals, who are all passionate for Domestic Appliances.
You will be working in a network of various stakeholders based in both the Netherlands (e.g., consumer marketing team, central communication team, market intelligence specialists) and in the different markets (e.g., marketing specialists, key account managers).
We welcome you to a challenging, innovative environment with great opportunities for you to explore. Our benefits are very competitive and designed around your preferences:
25 Holidays per calendar year
A variable bonus based on both Philips results and personal performance
A company car or kilometer allowance
Solid company pension scheme and attractive collective health insurance package
Long-term incentives grant and opportunity to buy Philips shares and products with discount
Healthy work-life balance
We are looking for
A Master degree in Business Administration, Marketing or related fields or MBA;
Min. 3 years of relevant work experience in campaign management / marketing within the consumer products industry;
Strong organizational & planning skills
Experience in working with agencies to co-create strong campaigns
Strong analytical skills and the passion to drive business growth. Ability to think creatively and pragmatically (hands on); experience with managing budgets
Strong networking skills; the ability to build bridges within the organization (interdepartmental cooperation)
Good communication skills: informing, influencing, managing agencies
Business fluency in English (written & verbal)