Philips Consumer Intelligence Manager in Amsterdam, Netherlands
Consumer intelligence for H&W
Become the specialist in market and competitor information and support the strategy and future growth of Philips’ Health & Wellness business globally through strong recommendations based on your profound market understanding.
We are recruiting for a Consumer Market Intelligence manager for one of our fastest growing business groups at our Head Quarter in Amsterdam, who is able to connect the dots and translate quantitative and qualitative information into meaningful insights.
You are the Go-to-person for Target Consumer and Consumer Decision Journey insights for Oral Health Care and Mother and Child Care:
Conduct global segmentation research to obtain actionable insights into the target audience for Oral Health Care and Mother and Child Care
Conduct global, primary qualitative and quantitative consumer research to obtain a deep understanding of the way people shop for products and services in both Health & Wellness business
Combine insights from primary research with insights from online sources, market data, and knowledge about the business
Deploy the insights and be a sparring partner to the Marketing and the Business teams
You will apply Digital Analytics as part of your methods to gain consumer insights:
Obtain insights from analysis of online data sources, such as social listening, A/B testing on social media, analysis of online reviews, online shopping behavior
Work in close collaboration with the Digital Team Health & Wellness team to build on each other’s learning
Use digital insights to drive marketing activation as well as product development
You will be a strategic MI partner for the Global Marketing Team
Have a deep understanding of the business strategy to initiate research activities that addresses strategic knowledge gaps
Be able to see the bigger picture and connect the dots between MI and business information sources
Contribute to winning marketing strategies by being a true MI business partner
You will become a part of the Consumer & Market Intelligence team in the business group Health & Wellness which manages the creation, development and market introduction of products and propositions globally. For the Consumer & Market Intelligence Team this implies that we conduct market and consumer research across the globe. Your internal customers will be the business management team, the marketing teams in Business Group (US, Netherlands, China) and in the countries, strategy and the business development team.
We welcome you to a challenging, innovative environment with great opportunities for you to explore. You will be working on various product categories within Health and Wellness and across many markets and geographies. Hence a truly international role!
We are looking for
University level (master in the area of Marketing Research/ Behavioral Science/Marketing/Social Sciences) with a strong emphasis on consumer behavior and marketing strategy
Min. 5 years of working experience in the area of consumer intelligence with experience of digital analytics. Preferable from a multinational or consultancy, fast paced environment.
Proven track record in delivering high quality results in a challenging environment
Strong analytical skills and natural high level of curiosity to help build up deep fact-based consumer category knowledge.
Experience with qualitative and quantitative primary consumer research, as well as digital analytics
Ability of conceptual, strategic thinking
Good consultative and communication skills so you can convey your findings and knowledge to marketing teams and act as a business partner.
Good project management skills; ability to plan & prioritize and work with external research partners
Business fluency in English (written & verbal)
Available fulltime, 40 hours per week
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .