Philips (Sr.) Manager Shopper Marketing in Amsterdam, Netherlands
Do you want to join us in our online/offline merge to win the omnishopper? You will translate category and brand strategy into shopper marketing strategy to win at the moment of Purchase Decision. Either for a hero product launch, range optimization or on subcategory level. You will work for the Business Group Domestic Appliances with global leadership positions in kitchen appliances, floor care, garment care and air.
The Manager Shopper Marketing is responsible for delivering best in class shopper marketing experience in reseller touch points (online and offline) to delight shoppers, increase brand impact and drive key business results (consideration, sell out) in all markets. This is achieved through innovative and flawlessly executed (omni) shopper focused communication, product presentation designs, promotions, retail programs and training. You will translate category and brand strategy into shopper marketing strategy to win at the moment of Purchase Decision (e.g. Consumer Decision Journey) either for a product launch, range optimization or on subcategory level.
Furthermore, you will:
- Develop fact-based shopper marketing vision and shopper marketing basics focused on finding the right assortment/ channel; Presentation: category and branded shopper solutions; Feature & merchandising cards; Shopper communication; Shopper activation ideas; Promotion evaluation and activities
Develop global category vision such as the Category Range naming development and Category merchandising vision
Achieve maximum buy in and support from key retailers to implement the shopper vision and activation via well-founded Value Based Selling. New Channel development e.g. TV home shopping, doortodoor H&B Channel, Pharmacies, drugstores, mass merchants etc.)
Support the Commercial Organization’s in Local Shopper Activation Development, sign off of the plans together with Business Development
- As a Shopper Marketing Manager you are a part of the Global Marketing Team within the Business Group Domestic Appliances, which manages the creation, development and market introduction of products and propositions globally.
We are looking for
- Master degree in Business Administration, Marketing or related fields with excellent academic track record
Minimum of 5-7 years of experience in marketing, trade marketing, category management, channel management and/or sales
Strong shopper marketing or retailer marketing experience with a consumer electronics company is highly preferred. Experience with online/offline and e-trade is a must.
Experience in a similar regional or international HQ position driving business results
Demonstrated that you can think conceptually from a broad business perspective considering both strategic as well as operational aspects. You can steer and guide our local country organizations in executing business plans.
International mindset and the ability to talk efficiently to different people in different countries and work in a complex matrix organization
Strong project management skills
Innovative and creative thinking with a strong sense of pragmatism
Highly numerate with the ability to understand and analyze data and produce actionable insights
Fluent in minimum of two languages, one is English.