Philips Sr. Digital Marketing Manager-1 in Andover, Massachusetts
As Senior Digital Marketing Manager for our high-growth Medical Consumables and Sensors business, you’ll be responsible for delivering world-class digital communications and campaigns in the broadest sense and act as the digital marketing advisor to the business.
Your responsibilities include:
Develop digital marketing strategy and plans based to support marketing plans and business objectives
Traffic generation, nurturing and customer acquisition across all digital channels (web, SEO, paid search, display advertising, mobile marketing, CRM, ecommerce, etc.
Partner with digital marketing peers, marketing communications colleagues and others to support activation in local markets
Execute plans and measure results, across the full range of digital vehicles, to drive growth
You will be part of an international team of digital marketing and marketing communications professionals with global responsibility, reporting to the Sr. Director, Marketing Communications/Digital.
We are looking for
A well-seasoned, digital communications pro – at least seven years of experience in positions of increasing responsibility
In depth experience with one or more of the following; SEO/SEM, marketing automation, social media, mobile marketing.
Demonstrated ability to define clear objectives with related KPIs, and to show results against defined objectives
Solid knowledge of internet technologies including those involving content management, web analytics, search engine marketing, email marketing, web site usability, etc.
Ability to work cross-functionally and globally
Comfort navigating a complex organizational environment; good instincts for how to move work forward
Preferably, a BA/BS in Communications, Business Administration, Marketing or Information Technology (with a proper understanding of Marketing
B2B and B2C experience
Digital agency experience and/or experience working in healthcare or other regulated industries a plus
Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, protected veteran or marital status.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.