Philips Sr. Manager, Marketing and Proposal Writing in Andover, Massachusetts

About Philips Healthcare:

We simplify healthcare by focusing on the people in the care cycle – patients and care providers. Through combining human insights and clinical expertise, we aim to improve patient outcomes while lowering the burden on the healthcare system. Philips delivers advanced solutions for both health professionals, to meet the needs of patients, and empowered consumers for affordable healthcare whether in hospital or at home.

Philips’ Radiology Solutions delivers multimodality departmental solutions that create value beyond the individual imaging system or modality. The business unit addresses the rapidly shifting needs of our customers in order to succeed in the new value-based healthcare environments by working closely with product BIUs and local country organizations to develop the solutions roadmap for Radiology. In collaboration with product BIUs, Radiology Solutions delivers customized and configured radiology department level solutions that are designed to improve workflow, performance measurement, clinical context and overall clinical and operational performance.

Sr. Manager, Marketing and Proposal Writing Job Description:

The Senior Manager, Marketing and Proposal Writing develops and maintains the written content library for the Radiology Solutions product portfolio. S/he collaborates with product management, development and fulfilment teams to craft the language for Radiology Solutions products and offerings for use in responses to RFPs. They create and maintain the proposal materials and templates that reduce response time and repurpose written content for internal and external stakeholder communications. S/he will also be responsible for contributing to the development of customer-facing presentation content and collateral as well as written overviews of Radiology Solutions offerings (beyond the scope of RFP/RFIs).

The Sr. Manager will work with North America Sales teams and the Radiology Solutions leadership team to develop responses to customer RFI’s and to create customized Radiology Solutions proposals. S/he will help build an internal network of functional experts to support the creation of proposals and stay current on products and services relevant to Radiology customers. They will contribute to building and documenting processes, capabilities and templates to support growth of the Radiology Solutions business and will build a repository of proposal strategies and content to improve proposal win rates and reduce turn-around time. They will also contribute to the development and management of metrics that will be used to measure and track success of these initiatives.

This individual can effectively communicate verbally and in writing with all audiences, resolve problems, prioritize, multi-task, and build and maintain relationships with modality and Radiology Solutions subject matter experts and market organizations. The successful candidate will have the ability to be creative, apply personal initiative in the development of comprehensive, high quality proposals, and manage the flow of incoming work with aggressive deadlines effectively and efficiently, often driving the process for the organization. This individual will engage actively with Radiology Solutions team members to assure all are consistently and clearly communicating our message in written format, supporting this through the creation of a digital library. This candidate must understand that maintaining clear and consistent communication includes a responsibility for establishing and vigilantly maintaining proper approval processes (including legal, financial, business, etc) for all customer-facing content and ensuring that all customer-facing content meets those standards.

Sr. Manager, Marketing and Proposal Writing Specific Responsibilities:

  • Execution of plans to meet customer proposal development targets on time

  • Development of business models/business cases to support customer value proposition

  • Development of customer-ready proposals

  • Development of presentations, processes and templates to support growth

  • Development of content, processes and templates to support proposal and content development and approvals

Sr. Manager, Marketing and Proposal Writing Profile & Qualifications:

  • 8+ years of experience in consulting, public relations, healthcare administration or customer account management, previous marketing and/or proposal experience with knowledge of the healthcare industry

  • Demonstrated expertise in analysis of performance, operational, productivity and financial data through interview and observations, strongly preferred. Examples include 1) using client data exports to create MS Excel models relevant to project scope, 2) process mapping, 3) workflow analysis and 4) best practice identification.

  • Experienced team player with behaviors that include enabling others, learning and improving

  • Highly productive, resourceful, creative, organized, articulate; adept to independently producing client-ready and compelling work products

  • Proven experience and ability working in matrix organizations, with examples of an ability to collaborate and influence those who contribute to the success of the project

  • Impeccable oral and verbal communications and presentation skills

  • Bachelor's degree in English, Journalism or equivalent professional experience, with advanced degree preferred

Position in the organization

This position reports directly to the head of Marketing for Radiology Solutions. The position has no direct supervisory responsibilities.

Travel and Relocation

Andover location is strongly preferred. Relocation is available but not required. The position will require visits to customer sites throughout the US, as well as collaboration with Radiology Solutions staff. Percent of total time spent traveling will vary from 30 to 50%, depending on job holder’s location.

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Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, protected veteran or marital status.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.