Philips Field Marketing Manager (Acute Care / Hospital Telehealth) in Baltimore, Maryland
Field Marketing Manager (Acute Care / Hospital Telehealth)
We challenge you to a Field Marketing Manager role within Philips Hospital to Home (H2H) group. This person will support our Acute Care / Hospital Telehealth side of the H2H business. Healthcare globally is undergoing extensive transformation due to government policy, technology, and demographics. Suddenly, health care providers are responsible for lowering costs, improving clinical outcomes, and optimizing patient satisfaction simultaneously. How can this be achieved? By the contributions of smart, tenacious people like you!
Take the lead at the forefront of technology-driven healthcare transformation by joining the Philips Telehealth business. Apply your tenacity, creativity, and drive to help Philips beat some of the largest companies in healthcare and technology, while developing and furthering your own broad skill set in marketing. In this role, you will create the complete universe of marketing conditions within which our sales team can advance opportunities and close deals, and bring the benefits of Philips telehealth technology and programs to patients globally. Are you ready?
Marketing Solution (Market to Order)
Partner with Product teams to ensure lifecycle marketing opportunities to communicate value of portfolio
Collaborate on New Product Introduction marketing plan development
Responsible for market plan execution to US market
Develop creative tools to differentiate Philips telehealth solutions (e.g: eICU Program) and deliver messaging to market (collateral, ROI calculators, digital media)
Expand visibility and value recognition in Philips Telehealth solutions
Design and deliver with Campaign Management team initiatives to target prospective customer segments and increase qualified lead generation
Sales Enablement / Commercial Solution (Order to Cash)
Develop and deliver training plans for Philips Hospital to Home Business Development (BDM) team members
Provide tools and training documentation to introduce new releases of telehealth solutions (to include re-positioning / marketing initiatives)
Use training and retention platforms to reinforce product and positioning knowledge
Assess and analyze results to support BDM performance improvement
Support BDM staff in lead generation and qualification from marketing activities (trade shows, campaigns, etc.)
Become a domain matter expert on acute hospital telehealth including market and competitive landscape, policy, and industry trends to share thought leadership
Win/loss analysis vs. acute telehealth competitors, and what we can do to increase the effectiveness of our sales training / positioning
Quantify marketing initiatives with ROI calculation measurement
Engagement & Communication
Coordinate with Philips digital / corporate marketing teams on trade shows to showcase Philips telehealth solutions
Specific utilization of SEA / SEO for directing web-related traffic to the Philips telehealth solutions
Collaborate across business groups to provide efficient and unified presentation of the Population Health Management business at trade shows and events
Plan and execute quarterly webinar series for customers and prospects across enterprise Telehealth spectrum (hospital, home, system-level), working with other marketers, customer service team, and customers
Coordinate with other Philips businesses to broaden the impact of the Philips message
Learn and partner with our biggest asset- our customers!- to share innovation in telehealth applications and solution use outcomes
Best Practices / Marketing Excellence
Contribute to Philips Global Marketing team by sharing marketing blueprint designs and new tools for localization / broader adoption
Provide through leadership strategies to strengthen industry recognition and analyst coverage of Philips Hospital to Home
You will report directly to the Director of Field Marketing in Philips Hospital to Home (H2H) Business Innovation Unit (BIU). The H2H team is part of Philips Population Health Management (PHM) division. This position can sit in Baltimore, MD (preferred) or Framingham, MA.
Hospital to Home (H2H) develops patient care solutions that simplify clinician workflow, improve financial outcomes, and help improve and save lives. Product lines encompass solutions throughout the care continuum, including the eICU solution, a remote, intensivist led care delivery solutions for critically ill inpatients. Other solutions include the eAcute program for medical/surgical inpatients and similar remote, physician or nurse led care delivery solutions for nursing home patients and complicated outpatients.
Here at Philips WE ARE Working Together for a Better Tomorrow:
Philips' dedication to enriching lives is reflected in our company, our solutions, and a commitment to our people. Philips products lead to improved healthcare, faster diagnosis and better patient outcomes. Philips employees change lives every day.
We offer you the opportunity to personally contribute to Philips’ achievement of growth objectives and ambition to improve the lives of 3 Billion people a year by 2025.
We are looking for
The successful candidate will possess the following knowledge, skills education and experience:
Bachelor’s degree required. MBA preferred.
Think, write, and speak in a structured, concise, and persuasive fashion
Self-edit own work. Perfectionist streak. Scrutinize own work products
Keep many balls in the air at the same time. Prioritization and simplification skills
Think in business terms and financial value. Be drawn to compete/win in the market
Ability to empathize with customer’s situation, reflect it to internal teams in written and verbal form
Think critically and analytically. Can quantify (using MS Excel) what is/isn’t working
Promotable in future years as experience and impact in the domain grows
Ability to influence with MS PowerPoint, using concise text, numeric analysis, and visual metaphors
Ability to communicate using MS Word, reducing complex topics to a persuasive structure
Craft an easily digestible “story” and value prop, one that can be flexibly deployed
People intelligence. Can work in a collaborative and constructive way with a wide array of personalities, skill sets, and experience levels
Call to Action / Contact
Find out more info about Philips at www.philips.com/na/careers .
Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, protected veteran or marital status.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.