Philips Category Marketing Manager in Bangkok, Thailand
refer to JD in the system
In this role, you have the opportunity to
Plan and execute the short-to-long term marketing roadmap for the products in your assigned categories; work on the market introduction plan (MIP) and the required MarCom deliverables to support the MIP, the product positioning and brand image. You are also responsible for the integral business plans and life-cycle of the product portfolio, ensuring that business targets are realized as set.
You are responsible for
1) Manage topline/ bottomline and market share for the assigned categories in line with set targets
Drives differentiated marketing strategies to outsmart competition for profitable market share/ category growth
Proactively seizes opportunities to drive business growth
2) Own and drive the annual business planning cycle for the assigned categories (Annual plan/Rolling Forecast/Business reviews etc.)
Develop local marketing strategy and plan in line with Regional/Global over-arching strategy, and drive execution
Drives above-the-line communication (including online and PR) in line with corporate branding strategies
Own pricing in line with commercial policy (price positioning, promotional pricing) and profitability
Own business analysis such as market share analysis, sell-in/sell-out analysis, competition analysis, satisfaction surveys; to derive effective consumer-focused strategies as well as fact-based corrective actions where applicable
Work closely with Sales and Trade Marketing teams to translate annual business plan into Monthly /Quarterly plans for key accounts (BTL)
Track and drive ROI improvement
Provide input for short term Demand Plan of the respective categories and maintains long term demand plan
Strategic portfolio management including rationalization and stock
3) Owns the local market introduction process per proposition
Drives product range selection, launch planning, phase-out planning and pricing
Develops and executes proposition activation plans (including A&P) in line with category guidelines
Owns activation budget for the respective categories (A&P)
Plans spending across touchpoints by optimizing RCQ
4) Acts as primary interface to Regional/Global offices
Track sales, market shares and margins. Responsible for the analysis of data (3rd party) and draw conclusions for feeding back to HQ
Drives profitable growth plans and secures required additional resources where applicable
Drives and shares local market insights (including marketing effectiveness), requirements for categories, and activation best practices
You are a part of
The Marketing Team in the Personal Health business and will work with the wider team including the local Sales and Supply Chain colleagues; as well as the regional and global teams to meet your overall business goals. In this role, you will report into the Marketing Lead of the Personal Health business in Thailand.
To succeed in this role, you should have the following skills and experience
Possess 8 to 12 years of working experience, with at least 6 years’ in marketing /brand management
Marketers with exposure in Trade Marketing / Sales function preferred
He/She should possess good marketing communications and digital marketing skills
He/She should possess strong interpersonal skills; is collaborative; have experience working closely with the regional/global offices.
Proficient in MS Excel an advantage
In return, we offer you
A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .