Philips Trade Shopper Marketing Manager in Bangkok, Thailand
refer to attachment
In this role, you have the opportunity to
Create successful sell out activities, through the development and implementation of trade marketing tools and the initiation and stimulation of local and regional trade marketing actions, towards distributors and resellers, in order to maintain and increase the sales in sales channels, which are not taken care of by account management.
You are responsible for
Develop, implement, maintain and improve trade marketing tools, allocate the necessary budget and guard the SLA with the supplier, in order to be able to gather distribution and sales information or to get incentive programs in place.
Define the objectives, the activity plan and the budget (incl. MarCom deliverables) for the appointed channels, taking into account the business plan and marketing strategy.
Define and formulate observations and recommendations for new activities through analysis of sales data and through monitoring the success of the trade marketing activities.
Activate and realise local or regional trade marketing actions and promotions on the basis of the recommendations, in consultation with business management and marketing communications, in order to optimize stock levels in the chain, to stimulate sales-out and loyalty of the distribution channel.
Initiate activities to expand the seller base, so to increase the channel coverage and market penetration and gain market share.
You are a part of
The Marketing Team in the Personal Health business and will work with the wider team including the Sales and Supply Chain colleagues to meet your overall business goals. In this role, you will report into the Marketing Lead of the Personal Health business in Thailand.
To succeed in this role, you should have the following skills and experience
Possess a Bachelor’s Degree in any discipline ideally Marketing/Business
5 – 8 years of working experience with at least 2 – 3 years in trade marketing field
The incumbent will ideally come from Consumers Goods industry
He/She should be comfortable working with numbers and familiar with the processes in distribution channels
He/She should be a strong team player, working alongside Sales and Marketing teams; at the same time possess the ability to influence and get buy-in from the channel distributors.
In return, we offer you
A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .