Philips Social Media Manager in Best, Netherlands
In this dynamic, newly created role, we are looking for a social media dynamo to build a winning content marketing and social media strategy for our Healthcare B2B channels that increases the company’s brand awareness as well as drives customer engagement, acquisition and retention. The ideal candidate is someone who is equally strong in social marketing strategy, execution, and analysis. You will be working from Amsterdam and Best.
Develop and implement a cross-channel social strategy that translates customer needs with business and marketing goals into meaningful deliverables in order to maximize return on the company’s investment.
Produce and publish content across channels and formats (blog, videos, podcasts, Tweets etc.)
Design social strategies for diverse campaigns in collaboration with Marcom management
Support marketing communications managers and marketing teams in development of content appropriate for social channels
Manage internal and external contributors to develop compelling, engaging content
Assure that all content is optimized for search engines, sharing and distribution across channels
Establish and manage work flow for creating, editing, publishing, translating, and retiring content
Drive customer engagement through the development and execution of a social media strategy and deployment of content across key social channels
Manage Facebook, Twitter, LinkedIn and YouTube profiles and leverage to engage customers
Monitor and analyze social and media coverage about Diagnostic Imaging and Image Guidance Therapy (or other relevant news) and determine appropriate actions to be taken
Create buzz and build followers through social connections and channels
Explore the use of new social channels
Contribute to development of and support SEO plan to increase organic search rankings
Direct internal and external copywriters and bloggers in creating SEO friendly content for social channels?
Utilize content and social to increase inbound links and maximize site quality score
Work with IT to optimize website architecture, page titles, meta tags, urls, etc.
Design and implement plan to expand user generated content on the website/portals in order to enhance the user experience, improve SEO ranking, generate referrals and customer reviews.
Work with digital marketing analyst to improve reporting capabilities and analytics in order to maximize efficacy of SEO, Social, Content Serve as the company’s Social marketing expert by maintaining a pulse on the latest issues, developments and trends in social media.
- You are working in a global marketing and digital communication team (20 people) and you will be closely working with product marketing, digital marketing, marketing communications and with the Brand, Communications and Digital team.
We are looking for
A completed Bachelor degree
Minimum 2-3 years of digital experience and management of a variety of social media channels for a large brand, including Facebook, Twitter, LinkedIn, Google, Flickr, YouTube, etc.
Knowledge of SEO best practices
Proven track record of success in driving social strategy across channels
Exceptional writing/editing skills and the ability to adopt the style, tone, and voice of our business
A hands-on, roll-up-your-sleeves individual who can take control of the full social media life cycle, with proven abilities to build a brand online.
Must be a passionate advocate and user of social media, traditional media, and online communities
Ability to analyze digital data, and draw relevant conclusions from the data in strong collaboration with the digital analyst
Exhibit sound judgment to determine potential crises and ability to determine need to elevate within the organization.
Familiar with HootSuite, Radian6, Sprinklr or other similar publishing/monitoring platforms
Ability to think creatively whilst being firm enough to make, and act upon, clear decisions
Experience working in Healthcare and understanding of regulations is a pre
Business fluency in English (written & verbal)
Flexibility to work in Amsterdam and in Best
If you’re interested in this opportunity to join us, please upload your resume and motivation letter through the Philips career site- vacancy number 228664. After a pre-selection based on your CV and Phone interview, you will be invited for 2 face-to-face interviews in Best (via Skype if you are outside of the Netherlands).