Philips Sr. Product Marketing Manager, Breast Ultrasound in Bothell - B3 - Bothell 22000, Washington

We welcome you to join Philips as a Sr. Product Manager, Breast Ultrasound in our Bothell, WA location.

Your Role

  • Formulates the upstream product strategy for the assigned portfolio.

  • Collects and analysis market information and defines existing market target groups.

  • Formulates the specification of new products based on available technology, components and existing market situation in order to have new products available on short term.

  • Translates a general product plan into clear detailed product specifications for development.

  • Guides the project team in the execution phase of the PCP. Drives the market introduction of the new product.


  • Develop and maintain a needs-based customer segmentation for their respective solution across global markets (supported by Market Intelligence)

  • Help define product platforms that support growth, product evolution, modular designs

  • Work across R&D, Services and Operations (helping lead “heavyweight teams” where applicable) to develop integrated offerings that meet the needs of priority customer segments, tailored by market

  • Set price corridors and guidance for products/solutions

  • Coordinate pricing across product lines to ensure profitable growth

  • Develop channel strategy for each offering by market (e.g., direct in North America, indirect in emerging markets and online globally)

  • Develop business cases for new products and services for consideration in the portfolio management process

  • Develop business requirements for new product and enhancements to existing products; work with R&D on functional specifications and feature/function prioritization

  • Work with Field Marketing to enable the market sales teams (e.g., conduct presentations ahead of new product launch)

  • Conduct customer executive presentations, coordinated as part of sales campaigns with priority customers

  • Manage external analyst relations (e.g., presentations) for their products and offerings

  • Drive overall execution of development and launch of products/solutions in all markets as part of a cross functional business team including BG/BIU Management, Sales, Field Marketing, Operations and Finance

  • Drive downstream marketing in collaboration with key markets


  • BS with minimum of 10 years experience in a marketing position

  • MBA preferred, marketing specialization highly desired

  • Prior product management, product development and/or product launch experience required

  • Solid understanding of Breast Imaging & Ultrasound

  • Solid understanding of quantification solutions, analysis, reporting and workflow in ultrasound

  • Demonstrated ability to develop and maintain customer relationships

  • Comfortable delivering formal and informal presentations to both internal parties, and external and customer groups

  • Prior successful experience working closely with field sales, training, and marketing organizations

  • Ultrasound and clinical setting experience desired

  • Experience in developing and delivering customer training and education programs is desired

  • Ability to plan, coordinate and execute global programs while managing multiple projects and priorities simultaneously

  • Excellent communication skills, ability to collaborate with multiple functions

  • Excellent communication skills, ability to collaborate with multiple functions (Engineering, Regulatory, Finance, Sales, Supply Chain, etc.)

  • 25% Travel

Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, and protected veteran or marital status.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.