Philips Senior Field Marketing Manager - Diagnostic Imaging/MR in Bothell, Washington
■Collaborate across markets and BGs to leverage market solutions
■Generate demand in new and existing markets
– Identify cross-sell, up-sell, and service sales in existing installed base to address customer needs
–Identify new customer leads, based on customer scan, competitive intelligence, and understanding of market needs
– Ensure successful hand-off of leads to campaign management/sales performance centerfor qualification
–Conduct lead generation and management analytics to continuously improve sources of lead generation (e.g., prioritize trade shows based on lead success rate)
■Shape and develop markets
–Identify and manage luminary/reference accounts, in collaboration with BIU marketing and sales; Coordinate luminary presentations
–Manage user groups, support BIU for Beta/field test support
–Help identify and manage relationships with local KOLs, societies, alliances, sponsors, advisory boards, in collaboration with BU marketing and sales
■Manage and drive campaigns in respective geographies to promote products and solutions
–Identify campaigns best suited to achieve product managers’ objectives for target customer segments that are in line with Philips and PHC branding and positioning
–Design campaigns across lifecycle of products (NPI, end of life) to drive profitable growth
–Select third-party vendors and negotiate contracts to execute campaigns
–Tailor messaging to local markets
–Ensure compliance of local marketing materials with regulatory requirements (Q&R review)
Manage local market events to deliver high ROI
–Select tradeshows and target messaging
–Create road-show schedule, participant list and messaging
–Support sales and BIU marketing during key training events
–Develop metrics and measurement tools with Product Manager to evaluate and maximize ROI of campaigns
■Drive BMC business planning, in coordination with finance
■Gather local market and customer insights, and feed information back to BIU/BG Marketing
–Understand BIU marketing customer segmentation and value proposition, provide feedback on how to tailor to meet specific market needs
–Identify sub-segments of customers in local market, and codify their needs, and tailor existing value proposition (if needed)
–Identify and synthesize local market trends, based on customer and stakeholder interactions; share synthesis with BIU/BG Marketing
–Build strategies for beating competitors—profitably—with effective use of competitive intelligence, based on customer and event interactions; Share synthesis with BIU/BG marketing
■Support Product Managers in setting and adjusting local prices to maximize value captureby providing local market intelligence to inform local price corridors and guidance for local discounting
■Support Product Managers in the launch/introduction of new solutions and enhancements developed by the BG to the local market
–Define and implement launch strategy for local market including any required localization of positioning, messaging to priority target segments, new segment development initiatives (e.g., customer education seminars, customer presentations, local development and management of luminaries and clinical advocates, development and management of reference sites
In this role, you have the opportunity to
Play a strategic role that has a huge impact on the Philips business, by interfacing with customers and stakeholders across the organization and presenting solutions that have a positive impact on peoples’ lives every day.
You are responsible for
Collaborating across markets and business groups to leverage market solutions
Generating demand in new and existing markets by identifying cross-sell, up-sell and service sales opportunities; increasing the expertise and motivation of the local sales staff by providing product and competitor information; and driving the success of the Philips presence at exhibitions.
Shaping and developing markets by analyzing the market and competitive landscape to prioritize local and global strategies and actions.
Managing and driving campaigns in respective geographies to promote products and solutions
Gathering local market and customer insights, and feeding information back to Marketing; building strategies for beating competitors with effective use of competitive intelligence.
Driving Business-Market Combination (BMC) business planning, in coordination with finance, sales, service, and business unit functions
Support Product Managers (PMs) in setting and adjusting local prices to maximize value capture
You are a part of
Our Diagnostic Imaging group, which delivers continuous value to our customers by having the most clinically focused, connected, and smart innovations. By providing the best user and patient experience, our customers get the most out of our products and services. The primary responsibility of the Senior Field Marketing Manager (SFMM) is to understand and anticipate customers’ needs and strategically position products/solutions to generate leads for the field.
To succeed in this role, you should have the following skills and experience
Bachelor’s degree or equivalent work experience; MBA preferred
5+ years in marketing, sales, product development or related field
Proven communication skills and ability to influence colleagues and customers
Competitive and entrepreneurial mind-set to drive sales growth in new and existing markets; ability to identify local opportunities, interact with decision makers and provide highest-quality leads as a result
Collaborative mindset to work with cross-section of sales, marketing, and analytics resources to develop solution-oriented sales development programs
Ability to build and structure detailed marketing plans and in-market strategic initiatives
Ability to collect and synthesize local market trends and competitive intelligence in actionable input for marketing teams
Experience working with healthcare technologies preferred
In return, we offer you
The opportunity to take your career to the next level in a world leading organization that is backed by a stable 120 year legacy of innovation. Here, you’ll go as far and as wide as you aspire. We make sure of it through support of a formal development planning process, as well as countless opportunities to expand your knowledge and skill set through resources such as the Learning@Philips program, tuition reimbursement and/or mentor relationships.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .
Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, protected veteran or marital status.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.