Philips Product and Marketing Manager Personal Health – North Africa in Casablanca, Morocco
Cooperates with Product Managers, who are responsible for short term product portfolio, MarCom and MIP. Makes use of external specialization, such as MarCom and marketing research. Emphasis on product packaging and MIP
Has to stay within MarCom directives and defined marketing plan. Translates the midterm product roadmap into concrete product specifications.
Placement in the Organization :
Limited product portfolio.
Partners with Product Managers. Reports to a more senior Marketing Manager of the CU as part of a Market. May have a functional reporting line to a Marketing Manager or PS&P Manager of a BU.
Dimensions Relating to Know-How: Technical Know-How, Management Breadth, Human Relation Skills:
. Experienced knowledge of product marketing (PCP, MIP) and knowledge of other
• Contributes to aligning and integrating of business processes.
• Capable to create a marketing plan for new activities.
. Contributes to activities in product management and MarCom.
Dimensions Relating to Problem Solving: Thinking environment & -challenge :
Choices to make with a time horizon of 1 year.
• Small product range.
Known functionality, existing technology.
• Proposals for the short term marketing strategy.
• Implements the short term business plans, goals and product roadmap.
• Responsible for the actual product portfolio
Dimensions Relating to Accountability: Freedom to Act, Magnitude, Nature of impact :
Objectives of action are clearly defined by short term product strategy,
translation into short term product plans.
• Proposes on marketing plan and budget, including external costs (agencies).
The Product and Marketing Manager represents and leads all marketing functions, focused on the short and midterm product road map. They are responsible the realization of the short/midterm product road map (PCP), the market introduction (MIP) and the required MarCom.
The job will be responsible for defining, activating and monitoring the local Marketing plans, and Market Introduction for defined product categories. They will also be measured on Sales and Profit and be responsible for managing the Advertising & Promotion budget.
The MM has a direct report to the general manager and functional reporting to the Marketing Director. They are the point of aggregation between the category and the distributors by channeling of all communications. They have a close working relation with the marketing director, BMC leads, sales managers, distributor, agencies and the general manager. The marketing manager may have direct reports.
You are responsible for:
As owner of the product strategy & planning process, define and realize Maghreb (Morocco, Libya, Tunisia and Algeria) marketing policy, the budgeted targets, AOP, market share, sales forecast, profit (IGM) and A&P
Set up and execute roadmaps for the introduction of new products and the phasing-out of existing products in such a way that an optimal product portfolio is available on the market in time and with low costs of stock.
Define the marketing communication plan and budget to include Digital
Working together with the sales managers and distributors to develop sales plans in cooperation with the sales channels and key accounts in order to maximize the support to the sales process and set prices and product positioning and to develop product knowledge training and sales support.
Define and manage the marketing budget, manage the marketing team and develop the marketing team, in order to keep a high professional contribution
Plan, build and maintain relations with key accounts, wholesalers, retailers, and distributors in order to stay connected to the developments and trends in the market.
Cooperates with BMC leads, who are responsible for long term product portfolio, positioning, messaging & regional campaigns
Responsible for competitive benchmarking, product selection, pricing strategy (within the constraints of the overall pricing policy) & support campaigns, Improve In-Store visibility
Managing After Sales services in cooperation with the distributor
You are a part of an organisation with an incredible diversity of nationalities, skills, backgrounds, functions and challenges. At Philips we have opportunities for graduates as well as experienced professionals in everything from applied research to marketing and sales in over 100 countries. We’re a fascinating company to be part of, with a strong emphasis on cultural awareness, mutual understanding and out-of-the-box thinking.
You will be reporting to the General Manager Personal Health North Africa with functional reporting to the Marketing Director Africa
To succeed in this role, you should have the following skills and experience:
At least around 10 years’ experience in Marketing including product marketing and digital
Strong understanding of defining & driving the consumer decision journey
Successful track record of managing digital marketing campaigns – setting & delivering KPIs
Entrepreneurial – willing to experiment & learn
Fluent English, French & Arabic (written & spoken) is required
University level with Business/ Strategic Marketing direction
Hands-on and pragmatic personality
Strategically strong, to lead the direction of the category in coming years
Strong marketing skills and familiar with consumer insights, value proposition, house, brand awareness, consumer purchase funnel, category management, product & price benchmark, strategies, proven success in through the line campaigns, ROI, price waterfall, etc..
Very good communication and presentation skills
Contributes to aligning and integrating of business processes.
- Market Share, IGM (profitability), Turnover, Brand awareness, Portfolio Management, Planning Accuracy, Marcom Investment Efficiency (ROI), Shelf Share.
In return, we offer you a dynamic position in a challenging, innovative environment with great opportunities for you to explore. As a market-driven company, we’re used to listening to our customers & apply the same thinking to our employees. We offer a competitive salary, outstanding benefits and flexibility in a career with a positive and supportive atmosphere in which to develop your talents further.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .