Philips Senior Field Marketing / Market Support Manager, North America – Enterprise Imaging Informatics in Foster City, California
This Senior Field Marketing and Market Support Manager will focus specifically on the marketing mix associated with Philips IntelliSpace PACS and IntelliSpace Portal solutions and services in North America. This role will report to the Director of Field Marketing and Market Support for Enterprise Imaging and Advanced Visualization Informatics in North America (NA).
The primary responsibility of this role is to understand and anticipate customers’ needs and strategically position products/solutions to generate leads for the field (Market-to-Order). He/she enables the BIU to act on market specific customer insights and competitor strategies as inputs into product/solutions’ roadmap (features and economic benefits). Additionally, in order to help clear a path to order entry this role requires systematic collaboration between various field sales channels, service and consulting channels, marketing communications and upstream solution marketing. Ensure that all relevant business and market segment strategies and programs are in alignment with the goals of Philips Healthcare North America.
Collaborate across markets and business groups to leverage market solutions
Define and execute channel strategies for radiology solutions offerings
Generate demand in new and existing markets
Shape and develop markets
Manage and drive campaigns in respective geographies to promote products and solutions
Serve as a local market subject matter expert on the customer needs, value proposition and offering for Radiology Solutions, including maintaining a comprehensive understanding of Philips Radiology Solutions product, services, adjacencies and 3rd party partner portfolios
Support Product Managers in the launch/introduction of new solutions and enhancements developed by the BG to the local market
Drive Business-Market Combination (BMC) business planning, in coordination with finance, sales, service, and BIU functions
Support Product Managers (PMs) in setting and adjusting local prices to maximize value capture
Implement and execute Market-to-Order processes, systems and communications to clear a path for order entry.
Including support the NA sales channels with day to day and account opportunity engagement.
Plan and execute sales and service training plans.
Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. The company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Headquartered in the Netherlands, Philips' health technology portfolio generated 2015 sales of EUR 16.8 billion and employs approximately 69,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter .
What we need
10+ years of experience in marketing and/or sales roles ideally within healthcare
Experience in radiology PACS, viewers, archiving, advanced visualization solutions and robust knowledge of clinical diagnostic and administrative workflow desired.
Competitive and entrepreneurial mind-set to drive sales growth in new and existing markets and segments.
Positive outlook with proven communication skills and ability to influence colleagues (sales, service, marketing communications and business unit product management colleagues) and customers. Able to create strong key opinion leader and reference site relationships and success stories.
Ability to work in a hands-on collaborative fashion with many different disciplines both inside and outside of the company; proven eexperience working across organizational boundaries, as well as working in a global organization across various cultures and departments desired.
Collaborative mindset to work with cross-section of sales, marketing, and analytics resources to develop solution-oriented sales development programs.
Ability to collect and synthesize local market trends and competitive intelligence into actionable input for the BIU/BG marketing teams.
Able to build and structure detailed marketing plans and in-market strategic initiatives.
Able to engage and support various channels: IDN executives, account managers, integrated IT solution and “stand-alone” imaging systems channels.
Strong command of Microsoft Office Suite, including MS Excel, Access, PowerPoint, SharePoint, Salesforce.com
Ideally role based west coast, specifically Foster City, CA
Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, protected veteran or marital status.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.