Philips Marketing Manager - Domestic Appliances in Guildford, United Kingdom
Marketing Manager – Domestic Appliances
Philips is focused on improving people’s lives through meaningful innovation. Our aim is to improve the lives of 3 billion people a year by 2025. We are undergoing an exciting transformation globally from a lifestyle and healthcare business into a leader in the Health & Technology space. As part of this transformation we now have an exciting new opportunity for a Marketing Manager in Domestic Appliances. This involves driving the new range of Vacuum Cleaners with a unique health positioning in a competitive and challenging market. It will be unlocking the Air purification category in a market with huge potential as well new value spaces within Domestic Appliances. You will combine strong commercial acumen and a talent and passion for disruptive and effective marketing, especially in the digital space.
As the Marketing Manager ‘Domestic Appliances’ UKI, your responsibilities include but are not limited to:
Developing the right plans to meet sales & profit targets, with true P+L accountability.
Working closely with the Senior Marketing Manager to shape the strategy of your categories.
Defining & driving the consumer decision journey from end-to-end
Developing & activating strong marketing communication plans, especially digital. Briefing agencies, implementing media campaigns and analysing ROI.
Allocating and owning the A&P budget
Engaging key stakeholders at global & local level to implement your strategy & plans.
Working at Philips means driving your career in an organisation with an incredible diversity of nationalities, skills, backgrounds, functions and challenges. We have opportunities for graduates as well as experienced professionals in everything from applied research to marketing and sales in over 100 countries. We’re a fascinating company to be part of, with a strong emphasis on cultural awareness, mutual understanding and out-of-the-box thinking.
This individual reports directly into the Domestic Appliances Senior Marketing Manager.
This position will be based from our Guildford office however we operate an agile working environment in this office. https://www.linkedin.com/pulse/philips-goes-agile-louise-moore?trk=pulse_spock-articles
We are looking for
At least around 5 years’ experience in Marketing including digital marketing roles
Strong understanding of defining & driving the consumer decision journey
Successful track record of managing digital marketing campaigns – setting & delivering KPIs
P&L ownership and a desire to drive results
Self-starter with a drive to win
Entrepreneurial – willing to experiment & learn
Portfolio P+L – sales & profit
Category Value Share
Brand health – Awareness, Consideration, Preference.
Media – SEO & PPC visibility, reach/frequency, ROI, media & social share of voice
Consumer engagement – website NPS, User Goal Completion, Conversion rate
We welcome you to a challenging, innovative environment with great opportunities for you to explore. Our benefits are very competitive and designed around your preferences:
A competitive base salary plus a high performance related bonus.
Access to private healthcare insurance
Holiday allowance of 25 days a year from the start (plus bank holidays)
Learning and Development opportunities through our Philips University
Family friendly policies which offer enhanced maternity and paternity schemes
The Philips Employee Shop allows employees to buy Philips products at discounted prices
Subsidised Café promoting healthy eating and wellbeing at the Guildford site
Social Events - a dedicated Sports & Social committee with members in Guildford and Cambridge, promoting a host of social events throughout the year including the famous Family Sports Day at Surrey Sports Park.
Please apply on-line – Good Luck!
Recruitment agencies : we are fortunate enough to receive lots of fantastic applications for our brand, however when we use agencies we have a PSL in place so please do not contact hiring managers or the recruitment team directly as we are not able to respond to you.