Philips Sr. Product Marketing Manager, Philips Healthcare, (Highland Hts., OH) in Highland Heights, Ohio
Sr. Product Marketing Manager, Philips Healthcare, (Highland Hts., OH)
The Senior Product Marketing Manager is a pivotal marketing role in the Business Innovation Unit (BIU) and drives creation of solutions (integrated combination of products and services) from idea to market. The Senior Product Marketing Manager is accountable for launching and developing product go-to-market strategies and plans aimed to demonstrate differentiated value propositions that transform healthcare.
Key Areas of Responsibility:
Develop and maintain a needs-based customer segmentation for r respective solution (product solutions)n across global markets (supported by Market Intelligence)
Lead, develop and drive global strategic and tactical marketing campaigns for new product introductions
Lead and develop marketing programs that generate sustainable market growth by leveraging customer/market insights and clinical data to drive impactful downstream tactics and program
Partner with cross-functional partners (ie. Clinical Science, M2O field marketing and sales, leadership, Regulatory & Legal, etc.) to enable the development and execution of marketing programs and compelling outcome based messaging critical to driving overall product growth
Drive overall execution of development and launch of products/solutions in targeted markets as part of a cross functional business team including BG/BIU Management, Sales, Field Marketing, Operations and Finance
Utilize data (market research, market reports, financials, surveys, monthly revenue performance, and other business metrics) to drive strategies and programs.
Collaborate with external agencies and internal colleagues to create impactful promotional materials that include market data, voice of the customer input, and country sales and marketing.
Create training materials for sales and perform training to maximize execution of the commercialization plan and ensure achievement of the business objectives
Develop sales tools (literature, brochures, website, etc), training materials, and field and customer communications.
Author and execute marketing plans and commercialization plans for the assigned product portfolio.
Identify and respond to competitors' strategies and products that compete with assigned products. Minimum Qualifications : Bachelor’s degree or equivalent work experience5+ years of related experience in Product Management or adjacent fields (e.g. Field Marketing, Clinical Science, Marketing Communications) Desired Qualifications:
MBA and/or PhD desired in related field
5+ years related experience in Product Marketing Management or adjacent fields (e.g. Field Marketing, Marketing Communications) with cross functional expertise
Experience in large high-tech, healthcare/med-tech solutions businesses
Demonstrated experience developing and creating strong functional teams with robust talent pipeline.
Demonstrated success in the launch and commercialization of products, especially at global level.
Experience working with Sales teams
Ability to synthesize market and customer feedback and existing and new products into solutions; comfortable with making tradeoffs, decisively
Demonstrated creative and innovative marketing strategies.
Strong analytical, financial and statistical skills to track marketing program productivity.
Demonstrable communication skills and ability to lead an organization to develop market leading products/solutions
Conceptual creativity – candidate will be asked to contribute ideas to enhance the effectiveness of the brand strategy.
Social Media Marketing expertise desired.
High-tech product launch experience (clinical experience a nice to have)
Proven communication skills and ability to influence colleagues
Our Offer :
At Philips, we are driven by our mission to improve the lives of 3 billion people per year by 2025, and every day we move closer to achieving our goal by creating cutting-edge solutions that lead to confident diagnosis, improved care, and increased quality of life for patients. Thanks to our employees who share our passion for improving lives, we are at the forefront of the Healthcare industry leading in image guided interventions, ultrasound, patient monitoring, cardiology informatics, sleep therapy and respiratory care. Named one of the Top 50 Happiest Companies in America in 2013, we enable our employees to create a legacy in life through their work and support their development through people-centric learning, total rewards and personalized development planning programs.
Here at Philips WE ARE Working Together for a Better Tomorrow:
Philips' dedication to enriching lives is reflected in our company, our solutions, and a commitment to our people. Philips products lead to improved healthcare, faster diagnosis and better patient outcomes. Philips employees change lives every day.
Enjoy endless opportunities to learn, and develop your career in the directions to which you aspire. Philips Healthcare is a place where you will work with others whose far-reaching ideas and accomplishments have impacted over 200 million lives already. Please help us determine what’s next. Your ideas and ability to deliver will help to transform the future of healthcare, and allow you to create your own legacy.
Thanks to our employees, we are at the forefront of the Healthcare industry. Healthcare providers, backed by our many market leading solutions, are able to diagnose confidently, improve care, and increase the quality of life for patients across North America each and every day.
Advance your career in an environment that supports work-life balance, health & well-being and continuous learning. Making a difference begins right here, where you come first.
Find out more info about Philips at www.philips.com/na/careers
Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, protected veteran or marital status.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.