Philips Sr. Services Product Marketing Manager – CT/AMI in Highland Heights, Ohio
In this role, you have the opportunity to
As a Sr. Services Product Marketing Manager – CT/AMI you will launch and manage service offerings for Software Maintenance Agreements (SMA) portfolio across the Computed Tomography (CT) /Advanced Molecular Imaging (AMI) business groups, to drive revenue and market share for Americas Customer Service.
You are responsible for
Assess existing and potential markets for Customer Service Agreements (CSA) and other Contracts and partner with all applicable business groups to develop strategies, programs, and education offerings on new equipment technology. Provide market input to CSA business partners and stakeholders for offering definition, marketing requirements and specifications for CSA contract entitlements and transactional courses, and necessary capabilities for their operational delivery. Ensure consistent approach to format and delivery of CSA marketing programs for assigned areas of responsibility.
Reduce broad concepts and business strategies into structured service marketing plans, Annual Operation Plans (AOP) plans and forecasts. Develop and implement marketing strategies for more effective delivery of key messages and to increase uptake and sales win rates for CSA offerings. Responsible for pricing, customer positioning, sales and delivery channels training, promotional activities, and communication materials.
Analyze business results and evaluate impacts from marketing initiatives. Collaborate with Customer Service and Finance on analyses and lead regular business reviews of sales and marketing results for CT & AMI Leadership.
Key activities include (but not limited to): gathering field input, obtaining market data, conducting S.W.O.T. analysis, providing recommendations for CSA / Contract offerings and marketing specifications, mapping implementation processes, implementing new service launches, managing organizational change, forecasting and managing the CSA portfolio to meet revenue and margins targets, and establishing closed-loop tracking and reporting mechanism
You are a part of
You will report directly to Director of Field Marketing CT/AMI in the Diagnostic Imaging Business Group. This position is home based and located within one hour of a major airport.
Diagnostic Imaging is a key business along the continuum of care, and has a broad product portfolio of imaging solutions. By connecting patients, practitioners, and process with innovative technology, we help radiology transform its care practice to improve diagnostics, workflow, patient care and financial outcomes. Our aim is to help our customers meet their goals for a positive impact on their patients and their bottom line. We are searching for passionate leaders to join us as we strengthen our product portfolio, expand our services and solutions, and bring game changing technology to market.
To succeed in this role, you should have the following skills and experience
Knowledge and experience greater than 5 years working in a high technology / healthcare environment
Expertise in customer segments and the national healthcare systems in which they work. Understands the dynamics of capital goods and services marketing and the dynamics of "installed base" market
Familiarity with clinical applications and clinical informatics preferred
Proven experience developing and launching new services or products through direct and indirect channel partners
Demonstrated ability to work with sales channel(s) to increase orders
Consulting or professional services experience preferred (marketing or sales)
Demonstrated experience launching and marketing service-related or other intangible products
Demonstrated success in developing and implementing strategic marketing and business plan
Proven change agent who is willing to actively promote new ways of doing business
Strong results orientation. Capable of making commitments, setting priorities, and delivering results on time and on budget
Creative thinker who can bring fresh ideas and think around roadblocks
Self-starter who can operate without daily direction and can set priorities
Strong project management skills with proven track record in leading teams
Strong analytical/problem solving skills
Effective communication skills including demonstrated stand-up presentation skills, group facilitation and ability to effectively interact with worldwide / international personnel
Excellent interpersonal skills with ability to interact effectively in a team-based organization across multiple locations
Enthusiastic and high energy
Bachelor’s degree in relevant field; MBA preferred
In return, we offer you
Here at Philips WE ARE Working Together for a Better Tomorrow:
Philips' dedication to enriching lives is reflected in our company, our solutions, and a commitment to our people. Philips products lead to improved healthcare, faster diagnosis and better patient outcomes. Philips employees change lives every day.
We offer you the opportunity to personally contribute to Philips’ achievement of growth objectives and ambition to improve the lives of 3 Billion people a year by 2025.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .
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Find out more info about Philips at www.philips.com/na/careers .
Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, protected veteran or marital status.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.