Philips Senior Trade Shopper Marketing Manager in Istanbul, Turkey

We are looking for

•Bachelor degree in Business Administration, Marketing or related filed; MBA preferred

•10+ years of work experience in Trade Shopper Marketing or combination of Marketing and Sales in the FMCG industry

•Solid people management experience with excellent team management and coaching skills

•Prior experience in developing Shopper Marketing strategies and plans

•Clear understanding of analytics and strong go-to-market knowledge

•Proven ability to influence and guide stakeholders

•Strong commercial mind-set with analytical and decision making skills

•Excellent command of written and spoken English and Turkish

Your Responsibilities

•Develops and delivers the retail vision for Turkey and develops short and long-term strategies reading consumer/shopper insights and innovate solutions to develop brand value whilst achieving business results

•Leads the trade shopper marketing function in Turkey injecting the marketing perspective to retail activations varying from field promoters to instore visual merchandising through the understanding of shopper insights

•Responsible for ‘turning shoppers into buyers’ at each stage of the customer journey within key retailers by creating retailer specific business plans and solutions

•Have the responsibility of further developing the Trade marketing strategy for Turkey; managing POSM requirement for Turkey; liaising with the sales and marketing teams and managing the promoters & the promoters’ agencies across Turkey

•Develops, implements, maintains and improves trade marketing tools, according to the shopper insights gathered

•Advises on the necessary budget and guard the SLA with the supplier, in order to be able to gather distribution and sales information or to get incentive programs in place

•Defines the objectives, the activity plan and the budget for the appointed channels taking into account the business plan and marketing strategy

•Defines and formulates observations and recommendations for new activities through analysis of sales data, shopper insight and through monitoring the success of the trade marketing activities covering return on analysis measures

•Initiates and realizes local trade marketing actions and promotions on the basis of the recommendations, in consultation with business management and category marketing communications, in order to optimize stock levels in the chain, to stimulate sales-out and loyalty of the distribution channel