Philips Trade Shopper Marketing and Category Development Specialist in Kiev, Ukraine
Key Areas of responsibility:
To Initiate category management projects, based on strategy and ROI plans
To implement category management projects according to CatMan processes (ECR model, secure enablers, ensure legal compliance)
To lead and organize all necessary work for project implementation in time (analytics, research, presentation, negotiation, production shelf equipment and other part of project)
To provide compliance administration related to Category projects
In this role, you have the opportunity to
Initiate and manage category management project (in line with marketing priorities) from start to roll-out for all Philips categories;
Create and manage In-store Excellence and sell-out drive programs for KA clients and Coffee category (TSM).
Your main responsibilities
In Category Development you would be responsible for:
concept creation based on shopper learning/research and Philips goals
assortment analyse market of Philips customer
negotiation with clients
creation, production and instalation
As TSM Specialist
Planning the Local Shopper Activation Plan format, based on the Local Marketing Activation Plan;
Annual and quarterly activation planning; agreement with Financial & Commercial Policy
Monitoring the Budget and activation results;
Category review: monitor the local shopper activation plan implementation
Participation in quarterly customer meetings;
Presentation of activation plans;
Customers’ Sales Toolkits management: selling speech, demo instruction
Creating tailor made activations: selling story, customized presentation, visibility materials, promo, demo and training
Initiating Promo and Activation based on marketing recommendation and customized opportunities;
Creation, production and distribution of POSm
Planning per promo SKU and monitor the implementation
Stock availability analyzes; taking action on excessive stock
ROI and results estimation;
Managing assortment analysis and channelization, shelving & merchandizing;
Quarterly internal and external updates.
You are a part of
The Ukrainian Trade team, our strategic partner in growing Philips Brand in the region, where a professional but fun workplace atmosphere is valued and a diverse multi-functional team will greet you. You will report to the Head of Trade Marketing and collaborate with many other teams (Key Account Managers, Marketing Specialists, Sales Team).
We are looking for
University degree; preferably commercial/ marketing educational background
Minimum 3 years of experience in trade marketing
Market research skills are a must;
Experience within an FMCG/ Retail multinational company, with through understanding of shop floor environment is highly preferred;
Ability to react to a rapidly changing business environment;
Strong communication skills;
Strong analytical skills;
Willingness to learn and develop;
Fluency in English and Ukrainian.
In return, we offer you
A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .