Philips Marketing Manager Kitchen Appliances in Monza, Italy
Philips wants to improve people’s lives.
Do you share our passion?
Then come and help us make a difference for people all over the world.
Join a world-renowned company where innovation is constantly channeled to meet the genuine needs of customers & consumers.
We challenge the status quo and break new ground on a daily basis. Because we create innovations that matter!
Philips is looking for a Marketing Manager Kitchen Appliances for Personal Health.
Reporting to the Marketing Director, he/she is responsible for value creation in the specific category. This position will work alongside the marketing manager in setting the category strategy / communication direction that is aligned with the Regional Marketing Strategy and plans.
The role ensures:
Smooth activation of propositions into the market
Drives development and execution of local activation plans and local insight collection, analysis and knowledge
Key areas of responsibility
Manages top and bottom line of the category
Ensures category sales and margin targets are met and manages product portfolio/rationalization/stock
Initiates corrective actions where necessary
Runs the annual business planning cycle for the category
Owns the business planning and review cycle
Creates and executes marketing plans (in line with central marketing strategy, covering relevant categories
Drives effective business planning to achieve better execution and results
Translate together with Sales and Trade Marketing annual business plans into Quarterly and Monthly activity/account plans.
Deploy best in class Marketing analysis (mkt share analysis, competition analysis) and define fact based corrective action based on analysis.
Owns the local market introduction process per proposition
Develops and executes proposition activation plans in line with category guidelines
Owns activation budget for the category
Acts as prime interface with Marketing/Category leader in HeadQuarter
Tracks sales, market shares and margins. Responsible for GFK analysis of own market
Drives and shares local market insights (incl. marketing effectiveness), requirements for the category, and activation best practices
Job Knowledge, Skills & Experience
At least 2 years working experience in FMCG/B2C environment
Language skills: English and Italian
Bachelor degree (preferable in Business Admin. with major in Marketing)
Knowledge of the digital environment
Creative and innovative
High analytical skills (with proven track record) / Strong Excel knowledge
Team player. Put her/his interest after those of the team
Experience in developing and activating marketing plans in B2C environments
Strong orientation to results and to go beyond market requirement and need
If you want to improve peoples’ lives too, come join us!