Philips Marketing Manager Kitchen Appliances in Monza, Italy

Philips wants to improve people’s lives.

Do you share our passion?

Then come and help us make a difference for people all over the world.

Join a world-renowned company where innovation is constantly channeled to meet the genuine needs of customers & consumers.

We challenge the status quo and break new ground on a daily basis. Because we create innovations that matter!

Philips is looking for a Marketing Manager Kitchen Appliances for Personal Health.

Reporting to the Marketing Director, he/she is responsible for value creation in the specific category. This position will work alongside the marketing manager in setting the category strategy / communication direction that is aligned with the Regional Marketing Strategy and plans.

The role ensures:

  • Smooth activation of propositions into the market

  • Drives development and execution of local activation plans and local insight collection, analysis and knowledge

Key areas of responsibility

  • Manages top and bottom line of the category

  • Ensures category sales and margin targets are met and manages product portfolio/rationalization/stock

  • Initiates corrective actions where necessary

  • Runs the annual business planning cycle for the category

  • Owns the business planning and review cycle

  • Creates and executes marketing plans (in line with central marketing strategy, covering relevant categories

  • Drives effective business planning to achieve better execution and results

  • Translate together with Sales and Trade Marketing annual business plans into Quarterly and Monthly activity/account plans.

  • Deploy best in class Marketing analysis (mkt share analysis, competition analysis) and define fact based corrective action based on analysis.

  • Owns the local market introduction process per proposition

  • Develops and executes proposition activation plans in line with category guidelines

  • Owns activation budget for the category

  • Acts as prime interface with Marketing/Category leader in HeadQuarter

  • Tracks sales, market shares and margins. Responsible for GFK analysis of own market

  • Drives and shares local market insights (incl. marketing effectiveness), requirements for the category, and activation best practices

Job Knowledge, Skills & Experience

  • At least 2 years working experience in FMCG/B2C environment

  • Language skills: English and Italian

  • Bachelor degree (preferable in Business Admin. with major in Marketing)

  • Knowledge of the digital environment

  • Creative and innovative

  • High analytical skills (with proven track record) / Strong Excel knowledge

  • Team player. Put her/his interest after those of the team

  • Experience in developing and activating marketing plans in B2C environments

  • Strong orientation to results and to go beyond market requirement and need

If you want to improve peoples’ lives too, come join us!