Philips Assistant Marketing Manager in Shanghai, China
As a marketing Manager, you are the local representative of your Category: MG. You are Responsible for the Annual Operating Plan for your category. Owner and driver regarding the Marketing Plan:
Accurate mix for the selected product assortment and relevant selected accounts.
Makes sure that optimal positioning of the product portfolio is established and continuously looks for opportunities to optimize customer and consumer needs in cooperation with the account team and other departments
Uses the knowledge of the retailer business to improve the positioning.
Product marketing and marketing communication management of responsible category to ensure that market position and image can be improved
Work with Category on MG China market potential identification and new product development
Work with other functions to drive MG business and marketing activities in China.
Determine grooming coming goods and inventory , to have a good phase-in and out plan and make sure a reasonable inventory level
Responsible for KPIs for MG in China, in terms of sales turnover, brand position, NPS, market share, etc., and also achieve other financial indicators, including IGM, ISM, etc.
5-8years of Business experience, preferably Sales and Marketing Univ. level with Business/ Strategic Marketing direction
Ability to run a Profit & Loss
Ability to think from a broad Business Perspective and strategically and out-of-the box, team player, planning & organizational skills,
executor, accurate, stress resistant, creative, entrepreneur focused on growth
Excellent excel skill is a must.
Fluent English & Mandarin
prefer agency / fashion brand/ sports product background