Philips Assistant Marketing Manager in Shanghai, China

Responsibility:

  • Develop and activate integrated brand campaign, including all major consumer touch points (ATL, BTL, Digital and social media)

  • Support the management of the entire creative development process from brief to local activation, lead to generate creative concepts and executions.

  • Support brand campaign execution

  • Support the brand OVC and video development and execution

  • Responsible for digital campaign execution

  • Responsible for brand print development and execution

  • Coordinate with BMC teams & other functions for integrated campaign execution

  • Establish a good relationships with key stakeholders in business, markets and external agencies and develop acumen for agency management.

  • Work closely with global to activate the brand guideline/assets throughout the organization.

  • Develop internal campaigns from plan to execution upon management’s request with strong coordination & execution ability.

  • Support the budget management and lead financial process.