Philips Assistant Marketing Manager in Shanghai, China
Develop and activate integrated brand campaign, including all major consumer touch points (ATL, BTL, Digital and social media)
Support the management of the entire creative development process from brief to local activation, lead to generate creative concepts and executions.
Support brand campaign execution
Support the brand OVC and video development and execution
Responsible for digital campaign execution
Responsible for brand print development and execution
Coordinate with BMC teams & other functions for integrated campaign execution
Establish a good relationships with key stakeholders in business, markets and external agencies and develop acumen for agency management.
Work closely with global to activate the brand guideline/assets throughout the organization.
Develop internal campaigns from plan to execution upon management’s request with strong coordination & execution ability.
Support the budget management and lead financial process.