Philips Consumer Marketing Director in Shanghai, China
Do you want to advance your career in a dynamic, global environment? Do you want to contribute to fundamentally improving people’s Health & Well-being, through meaningful innovation? As Consumer Marketing Director you are offered an attractive balance of strategic thinking and hands-on activity in a dynamic international business environment while taking initial ideas through to product development and market introduction. Do you have what it takes to make your business segment successful?
As Consumer Marketing Director and cluster lead for a few important product categories of Kitchen Appliances, you are responsible to manage all related upstream activities for this cluster, as well as will lead a team of 5 Consumer Marketing Managers (cross-site). This will include the definition of the strategy and its enablers as well as its alignment with key markets globally. Furthermore, together with your team you will drive the definition, development and introduction of products that bring ever-more rewarding and enjoyable experiences to consumers by meeting their needs. You will translate in-depth market, consumer and shopper insights, as well as competitive analyses into winning concepts. You will then integrate these new concepts into strategic product roadmaps, and develop and bring the concept from idea to market with communication. As Consumer Marketing Director you will:
Define the overarching cluster strategy and innovation roadmap, its enablers and drive the execution of it, in close alignment with the global upstream and downstream teams.
Lead the team of 5 Consumer Marketeers
Steer the integral product development (IPD) process from start to end, taking initial ideas through to product development and market introduction, including communication.
Interact with various disciplines including Innovation, Technology & Development departments, internal and external design agencies, manufacturing units or external suppliers, marketing management, marketing communication and international sales organizations.
Interact on a regular basis with our marketing teams in key markets and ensure a successful product launch that fits with the local market needs.
You will be part of the global Philips Kitchen Appliances team , a dedicated group of Consumer Marketing Managers, reporting to the Senior Consumer Marketing Director Kitchen Appliances. You will be working in a truly global role with a network of various stakeholders based in different locations around the globe: China (e.g. part of consumer marketing team, market intelligence specialists), Netherlands (e.g. part of consumer marketing team, central communication team), oversees (e.g. innovation and development teams) and in markets (e.g., marketing specialists, key account managers).
We are looking for
Master degree in Business Administration, Marketing or related fields with excellent academic track record, preferably an MBA
At least 10 years of experience in an international business environment in the field of consumer marketing or product management
Experience with product development and product launches is a must.
Experience with translating market research and shopper insights into product concepts and new propositions.
Proven track record with global consumer/retail brands with a demonstrated ability to work with multiple and diverse markets.
Highly entrepreneurial and eager with a natural affinity for lifestyle products, and a market and consumer driven approach to product creation
Strong analytical skills and the passion to drive business growth. Ability to think creatively and pragmatically.
Previous experience with a leading a team is highly preferred
Excellent project management skills and broad interests that allow you to create multi-disciplinary environments that inspire and motivate others.
Ability to collaborate with local marketing and sales teams, influence others, present convincing arguments and build and maintain extensive networks
Strong interpersonal skills and excellent communication skills to interact with executives and top managers
Solid spoken and written English skills