Philips E-trade mktg manager in Shanghai, China

–Work closely with category MM to drive category growth in ecommerce channel to achieve category online sellout and market share target–Plan & execute category promotional activities in ecommerce channel based on deep understanding of shopper CDJ, category competition & market situation–Responsible for all category communication materials in the ecommerce channel–Budget management : maximize ROI & within agreed budget

E Trade Marketing Manager

In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

You are responsible for

  • Sell out and market share management: work closely with category MM and channel sales to drive category growth in online which secure category sellout and market share target

  • Market analysis: close monitor the markets dynamic and capture opportunities through the analysis of market , competition and sell out

  • Shopper insight understanding: shape the consumer decision journey based on deep understanding of consumer insight and shopping behavior

  • Plan development and execution: come up with and implement channelized retail activation plan including Portfolio & Merchandising , POSM, Promotion , Activation

  • Evaluation and learning: campaign result tracking and evaluation which drive consistent improvement

  • Take the lead to launch new product and plan the platform marketing promotion in online :work together with category MM and other Marcom team to assure the successful new product launch in retail

  • Budget Management : maximize the ROI within agreed budget scope

  • Online sales team support and promotion guidance: support channel TSM team to execute their own marketing activities with communication materials and proper guidance

  • Other cross category marketing activities support on project base KPI

  • Category Sell out

  • Category Market share

  • Project on time delivery

  • Project ROI

You are a part of

You will report to Marketing Director and collaborate with many other teams including Trade Marketing, Marketing Manager, E-commerce, Sales etc.,.

To succeed in this role, you should have the following skills and experience

  • 6+ years’ experience in ‘online’ marketing activities in a multi-national consumer goods company.

  • Ability to interface effectively with other resources

  • Good English command

  • Results oriented, Self-motivated and could work under pressure and dynamic circumstance

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;

  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .