Philips Junior Consumer Marketing Manager Kitchen Appliances in Shanghai, China
Contributes to the global strategy and roadmap development of Liquid Health cluster
Assists and/or leads new or existing product development or life cycle management projects
Day to day communication with global team (fluency in English and cultural flexibility are critical)
Works on problems of diverse scope of business and comes up with recommendations & solutions
Leads multi-disciplinary change projects in product marketing, managing a number of people.
Analytical thinker: determines feasibility of product marketing concepts or projects.
Strong communication skills
Typically requires a Bachelor’s degree with > 5 years of related experience; or a Master’s degree with < 3 years of related experience in product marketing.
In this role, you have the opportunity to
Advance your career in a dynamic, global environment, contribute to fundamentally improving people’s Health & Well-being, through meaningful innovation.
You are responsible for
As Junior Consumer Marketing Manager Liquid Health , you will drive the definition, development and introduction of products that bring ever-more rewarding and enjoyable experiences to consumers by meeting their needs. You will translate in-depth market, consumer and shopper insights, as well as competitive analyses into winning concepts. You will then integrate these new concepts into product roadmaps, and develop and bring the concept from idea to market with communication. As Senior Consumer Marketing Manager you will:
Steer the integral product development (IPD) process from start to end, taking initial ideas through to product development and market introduction, including communication.
Interact with various disciplines including Innovation, Technology & Development departments, internal and external design agencies, manufacturing units or external suppliers, marketing management, marketing communication and international sales organizations.
Help to extend the lifecycle of existing products by contributing with your marketing views.
Interact on a regular basis with our marketing teams in key markets and ensure a successful product launch that fits with the local market needs.
You are a part of
The Philips Kitchen Appliances team , a dedicated group of Consumer Marketing Managers, reporting to the Consumer Marketing Director Liquid Health. You will be working in a network of various stakeholders based in Asia as well as oversees (e.g. consumer marketing team, central communication team, market intelligence specialists, innovation and development teams) and in markets (e.g., marketing specialists, key account managers).
To succeed in this role, you should have the following skills and experience
Master degree in Business Administration, Marketing or related fields with excellent academic track record, preferably an MBA
At least 2-3 years of experience in an international business environment in the field of consumer marketing or product management
Experience with product development and product launches
Experience with translating market research and shopper insights into product concepts and new propositions.
Proven track record with global consumer/retail brands with a demonstrated ability to work with multiple and diverse markets.
Strong analytical skills and the passion to drive business growth. Ability to think creatively and pragmatically.
Excellent project management skills and broad interests that allow you to create multi-disciplinary environments that inspire and motivate others.
Ability to collaborate with local marketing and sales teams, influence others, present convincing arguments and build and maintain extensive networks
Strong interpersonal skills and excellent communication skills
Solid spoken and written English skills
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .