Philips Marketing Manager of Garment Care in Shanghai, China

Manages top and bottom line of the CO for the BG/category

– Ensures BG/category sales, IGM and ISM targets are met in CO – is a link between Commercial function and BG/category, and manages SKU portfolio/rationalization/ PWF/supply/stock

– Initiates corrective actions where necessary

Runs the business planning cycle of the CO for the BG/ category

– Owns the business planning and review cycle (AOP/RoFo, etc.)

– Creates and executes BMC and CO LMAP (in line with BG marketing strategy, covering relevant categories, incl. A&P). Drives One Page Strategy translated into specific account plans

– Responsible for local Demand Plan (AOP, RoFo and SIOP) for BG/ category

– Drives effective business planning to achieve better execution and results

– Translate together with Sales and Integrated Marketing Communication annual business plans into Quarterly and Monthly activity/account plans.

– Drives optimal working of commercial triangle (Marketing – Integrated Marketing Communication – Sales)

– Deploy best in class marketing analysis (mkt share analysis, competition analysis ….) and define fact based corrective action based on analysis.

Owns the local market introduction process per proposition

– Develops and executes proposition activation plans (incl. A&P/Margin) in line with category guidelines

– Owns CO activation budget for the BG/category (A&P/Margin)

– Supports account team planning where required

Acts as prime interface to BG/category Marketing Managers

– Tracks sales, market shares and margins. Responsible for GFK analysis of own market

– Drives and shares local market insights (incl. marketing effectiveness), requirements for BG/category, and activation best practices

– Functions as lead country on certain initiatives by providing direct input to category