Philips Marketing Manager in Shanghai, China
Defines the product roadmap with a time horizon of 1 year for a product range with known functionality and existing technologies.
Defines proposals for the short term (1year) marketing strategy. Translates the midterm product roadmap into concrete product specifications.
Implements the short term business plans, goals and product roadmap.
Cooperates with Product Managers, who are responsible for short term product portfolio, MarCom and MIP.
Makes use of external specialization, such as MarCom and marketing research. Acts within MarCom directives and defined marketing plan.