Philips Senior Digital Marketing Manager in Shanghai, China

  • Develop internet marketing strategy for BGs, base on business requirements and market/competition trends, within the context of global BG and China online strategy

  • Key contact/hub//resource for all BG-related global and China internet marketing initiatives and processes

  • Improve effectiveness of consumer online experience through content management, adaptation and development of messaging, quality control and harnessing new tools/applications for marketing innovation

  • Develop and execute best-in-class online marketing campaigns and ensure synergy with offline activities

  • Measure effectiveness and efficiency of local internet marketing activities, and ensure compliance with all relevant internet standards and policies

Senior Digital Marketing Manager

In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

You are responsible for

  • Develop internet marketing strategy for BGs, base on business requirements and market/competition trends, within the context of global BG and China online strategy

  • Key contact/hub//resource for all BG-related global and China internet marketing initiatives and processes

  • Improve effectiveness of consumer online experience through content management, adaptation and development of messaging, quality control and harnessing new tools/applications for marketing innovation

  • Develop and execute best-in-class online marketing campaigns and ensure synergy with offline activities

  • Measure effectiveness and efficiency of local internet marketing activities, and ensure compliance with all relevant internet standards and policies

You are a part of

You will report to Marketing Director and collaborate with many other teams including Trade Marketing, Marketing Manager, E-commerce, Sales etc.,.

To succeed in this role, you should have the following skills and experience

  • A Bachelor’s degree (Business-related degree preferred)

  • Minimum of 6 years’ experience in Digital marketing management in FMCG or consumer durable industry;

  • Knowledge and experience in e-commerce principles and tactics

  • Ability to think from a broad Business Perspective and strategically and out-of-the box, team player, planning & organizational skills, executor, accurate, stress resistant, creative, entrepreneur focused on growth

  • Evidence of strong project management skills

  • Fluency in written/spoken English and Mandarin;

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;

  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .