Philips Senior OfficerTrade Shopper Marketing in Shanghai, China

1.KA product line marketing activity management, including promotion proposal, execution &evaluation

2.Ensure brand image at retail level, including consolidate merchandising guideline and define shelf display guideline & marketing activity design

3.To secure/improve the market share by BUs, closely work with RO COP and CO TM team to require/plan the BTL marketing activities in the regions;

4.Support RO A&P management

5.Regional key project follow up: DS project, wechat platform

6.Retail management: Promoter & ODC management