Philips Product Manager / Business Marketing Manager Africa ( Personal Health ) in South Africa
The Product Manager is responsible for all marketing activities for a certain product portfolio in a sales environment. It includes the business plan for the product portfolio, brand management, and marketing communications. The business plan includes the sales plan, expected revenues, chosen business model and sales channels, product portfolio and prices. This in cooperation with the sales force. The Product Manager has a shared responsibility with sales for the total business for his product portfolio, within the assigned country, cluster, or region. The job is the linking pin between sales (country or region) and product creation groups. The Product Manager defines the requirements for marketing services (trade marketing, category management, marketing communications), but in many cases the operational trade marketing and category management is the responsibility of sales management.