Philips Consumer Experience Manager in Warszawa, Poland
Philips is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare and lifestyle Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights.
As Consumer Experience Manager you will be responsible for achieving Philips marketing objectives around consumer engagement, cross sell, upsell, marketing automation programs and growth of the database. This role crucial for building the CRM strategy in CEE as the competitive edge, in line with the overall company objectives, then strategy implementation and optimization.
Create short and long term CRM strategy based on company goals
Build and execute contact strategy
Support the brand vision development
Provide the strategic and operational support to the Category Marketing Managers to enable the marketing team to effectively communicate marketing messages to target audiences. Work closely in the team loop with Marketing, Digital, Brand, Media.
Manage the execution of CRM campaigns and associated campaign reporting
Build consumer database which is enabling consumer segmentation
Effective use of consumer database to cross sell, upsell, build consumer relations
Use of tools like Eloqua, Cognos, Omniture
Adapt existing or create dashboards as required to provide visibility into marketing campaign performance
Responsible for quality and management of data
Act as key point of contact for Marketing, Brand and Digital
Closely cooperates with global CRM functions
Interact regularly with marketing and brand team to understand and strategize the execution and process flow of brand or category communication.
Minimum of 5 years of relevant experience with background in marketing, database management, project management
Extremely consumer oriented
Practical knowledge of CRM tools
Able to work autonomously as well as having strong interpersonal skills with ability to work well in a team.
Fluency in English
Able to challenge and bring fresh ideas to the table, whilst being passionate about online.
Resourceful and flexible in order to adapt to changing needs and balance multiple priorities
Excellent project management skills
Self-motivated, proactive team player
Ability to multi-task and execute tasks within a deadline oriented environment
Solid communication skills, written and verbal
It’s our offer to grow your career in a company that values the interaction between technology and people. You can join an innovative company in Health & Well-being that makes a real difference to people lives. We challenge and empower you to make the most of your talents while working in multidisciplinary and international teams. You will be surrounded by passionate, insightful colleagues who share your drive to create superior customer experiences.
Please provide a clause: „Hereby I agree to process my personal data included in my application for requirements of the recruitment process (in accordance to Personal data Protection Act dated 29 August 1997; Official Journal no 133, item 883)”.