Philips Marketing Manager CEE in Warszawa, Poland
The role will cover whole CEE region, will require frequent travelling and will be located in Warsaw, Prague or Bucharest – depending on the winning candidate.
Philips Respironics is a global leader in the Sleep and Respiratory Care (SRC) therapy. We believe that effective sleep and respiratory management empowers patients to rediscover confidence and the freedom to live a fulfilling life by restoring their ability to sleep and breathe naturally.
At home and on the go, our personalized sleep and COPD therapies make it easy for everyone to engage with their care and integrate it into everyday life. As intuitive to experience as sleeping or breathing itself, our technologies and solutions help every patient to embrace their condition in order to help them in their goals to regain control, feel human again, and live the life that they want.
Our innovations support recovery and chronic care at home to give our healthcare partners and patients the confidence and peace of mind that they are always getting the care they need.
SRC is dynamically expanding within CEE region and we are looking for new opportunities for further acceleration of this growth.
In this role, you have the opportunity to
shape the growth, spot the new opportunities, creat marketing strategies and execute them. You will be in a unique position of creating new channels, new touchpoints while remodeling the business itself.
You are responsible for
Lead all marketing activities for SRC category within CEE
Translate the global strategy and assets into local needs and play key role in the BMC process
Lead the BMC plan execution
Create non-existing assets when needed for CEE
Advocate the needs of CEE region on the BG forum
Optimize the product portfolio in order to build a sustainable competitive advantage, achieve the financial results and provide long-term growth of the category
Work with data, perform analysis of market trends, competition and patient/physician/consumer needs and preferences in relation to a particular product / category or group of products
Supervise and guide distributors to shape their local marketing plans
Maintain an updated library of marketing literature and tools
Effectively launch new products and solutions
Effectively participate in the process of creation of new sources of growth (including new products, services and distribution channels)
Prepare digital marketing strategy for CEE markets, cooperate effectively with digital marketing teams to deploy it
Prepare and deploy annual marketing plans
Effectively cooperate with Sales Managers to maximize growth
Engage in cooperation with Key Customers to unlock growth
Engage in cooperation with Key Opinion Leaders and lead expert marketing projects
Supervise A&P expenses and pitch for additional budget when ne
You are a part of
international team of professionals responsible for business growth within CEE region.. You will cooperate with both regional and global teams having an access to best practices of the SRC business.
To succeed in this role, you should have the following skills and experience
Proven track record in marketing preferably from FMCG and/or pharmaceutical environment or medical devices field
Experience in digital environment (SEM, SEO, e-commerce)
Ability to work with data in order to make decisions
Fluent with P&L and financial data
Ability to manage marketing budgets
Ability to propose non-standard, or non-existing solutions and services and to make a case for those
Ability to build and effectively lead cross-functional teams
Experience in working with media houses and creative agencies as well as PR agencies
Experience in cooperation with Key Opinion Leaders
Fluent in English, very good ability to use MS Office
In return, we offer you
A chance to develop SRC business in CEE region by creating new distrubution channel and using innovative communication tools. You will have a unique opportunity to prepare and execute your own strategy in dedicated region of 18 countries.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .