Philips Marketing Manager KA in Warszawa, Poland

Philips Personal Health sector is dedicated to responding to the consumers’ aspirations all over the world. With the aim of improving their health and well-being. Our unique competitive advantage is the combination of our powerful global brand, our insightful understanding of people, our extraordinary competence in technology and design, and the many synergies with our channels, partners and supply chain. For us, technology is not produced for technology’s sake. We are taking the consumer lifestyle much further, making home life more enjoyable and reflecting the consumer’s holistic interest in better well-being.

Eager to strengthen Philips business and creating innovative marketing strategy for one of our categories? We are currently looking for a Marketing Manager Kitchen Appliances to join our team in Warsaw to manage the marketing activities for Philips Kitchen Appliances products. In this role you will be responsible for maximizing the effectiveness of marketing strategy and providing recommendations for new directions for dedicated portfolio.

Responsibilities :

  • Lead all marketing activities for Kitchen Appliances category

  • Create and implement products’ marketing strategy; translate the global strategy into local needs

  • Optimize the product portfolio in order to build a sustainable competitive advantage, achieve the financial results and provide long-term growth of the category

  • Work with data, perform analysis of market trends, competition and consumer needs and preferences in relation to a particular category and / or product

  • Recommend long-term positioning of specific products and annual marketing communications (including marketing mix, advertising)

  • Prepare and deploy annual marketing plans

  • Participation in meetings organized for the Sales Department, presenting category strategies

  • Supervision of promotional and advertising expenses for a specific brand and / or products to ensure compliance of the actual expenditure of the budget

Requirements:

  • Higher education

  • Proven track record in marketing preferably from FMCG environment

  • Knowledge of the consumer products’ market (including premium brands)

  • Very good understanding of digital environment

  • Ability to work with data in order to make decisions

  • Ability to manage marketing budgets: sales and support budget

  • Experience in working with media houses and creative agencies as well as PR agencies

  • Business drive

  • Fluent in English, very good ability to use MS Office