Philips Marketing Manager SDA Adriatic in Zagreb, Croatia

Your challenge

Main scope of the role is category and brand management: Small Domestic Appliances Adriatic area (Croatia, Serbia, Slovenia, Bosnia and Herzegovina, Montenegro):

  • Strategy development

  • NPI strategy

  • Activity planning, brand activation planning, forecasting

  • Profitability

  • Budget Management

Your responsibilities

  • As co-owner of the product strategy & planning process, defining the objectives (sales, profitability, MS, brand image KPIs), developing, implementing, tracking and optimizing marketing campaigns planned in the yearly marketing calendar for Small Domestic Appliances categories in Adriatic;

  • Developing the Adriatic NPI plan in liaison with CEE PC Marketing Manager & SEE Marketing Director SDA, PC & Coffee, flawlessly implementing & tracking it;

  • Setting up and executing roadmaps for the introduction of new products or updates and the phasing-out of existing products in such a way that an optimal product portfolio is available on the market in time and with low costs of stock;

  • Supporting and guiding the Product Creation Process by market research, the definition of commercial requirement specifications and product specifications Drives development + execution of local activation plans, local insight collection, analysis, knowledge;

  • Developing sales plans in cooperation with the TSM and key accounts in order to maximize the support to the sales process and set prices and product positioning and to define sales training and sales support;

  • Contributing along with sales & TSM to the development of new channels;

  • A&P budget construction, management execution, track, follow up;

  • Planning, building and maintaining relations with key accounts or key users in order to stay connected to the developments and trends in the market;

  • Coordinating with: Internal - sales team, TSM, marketing team, logistic team, back office, marketing peers; External – agencies;

  • Localizing regional digital plans, FB page.

We are looking for

Field of education

  • Economy, Engineering, Social Sciences

Level of education

  • University degree

  • Master degree will be an advantage


  • Zagreb, Croatia

Specific requirements

  • Good knowledge of numbers and very good command of Excel

  • Travelling: 25%-30% of working time

  • Excellent consumer marketing skills (insights, strategy, planning, MROI, media)

  • Digital skills (good understanding of touch points, analytics)

Behavioral competences

  • Eager to win attitude

  • Take ownership way of behaving

  • Team player

  • Always acting with integrity

Key competences

  • Leading change

  • Inspiring by example

  • Driving operational excellence

  • Customer centric

  • Delivering results

  • Creating meaningful innovations

Working experience

  • Min 5-6 years relevant brand management experience in a high profile multinational company out of which minimum 2-3 years on as Senior/Group Brand Manager position

  • Desired additional marketing experience of 2-3 years in digital marketing, marketing research, trade marketing

  • Regional role as brand manager – will be an advantage


  • Serbian-Croatian –native

  • English -fluent

Our offer

We welcome you to a challenging, innovative environment with great opportunities for you to explore.

Our benefits are very competitive and designed around the market preferences:

  • Depending on experience, a market conform salary;

  • A variable bonus based on personal performance and Philips results;

  • Extensive set of tools to drive your career, such as a personal development, training and coaching (ex. Philips University);

  • Attractive benefits package;

  • Healthy work-life balance.