Start date: as soon as possible
Duration : 5-6 months
In this role, you have the opportunity to
Support the Domestic Appliances (DA) Global Digital Team in all its aspects with a focus on Web (mobile and desktop), Social Media, CRM, and analytics. You will learn how to use digital insights to drive consumers to their purchase through analyzing and influencing all online touchpoints and channels.
You are responsible for
During this internship you wil contrubute to:
Communicating between the Business Group Domestic Appliances (DA) and local markets (Marketing Manager & Digital teams)
Creation of content across all touchpoints that delights people around the globe.
Creating digital Consumer Decision Journey (CDJ) ’s for global campaigns and supporting localization of Digital CDJ’s
Updating Philips Access Library (PAL) with the correct keywords
Uploading digital campaign assets to PAL with the correct keywords
Streamlining internal communication around Digital Marketing
Collecting best practices (to share & re-apply in other markets)
You are a part of
Philips Personal Health in the Domestic Appliances Business Group. Business Group DA manages creation, development and market introduction of products and propositions globally. Our products are in the areas of Kitchen Appliances, Garment Care, Floor Care, Air and Coffee. Within Business Group DA, you will be part of the Global Marketing Team to support the Digital Team
To succeed in this role, you should have the following skills and experience
Currently studying towards your University or University of Applied Sciences with a major in the area of Marketing, Economics or Communication
Pragmatic with strong affinity with Digital marketing and Social Media Marketing (basic knowledge of CDJ, heavy user of social media)
Creative, able to think “out of the box” and problem solve
Affinity towards project & time management involving stakeholders with different cultural background and expertise
Interest in Domestic Appliances and knowledge of the sphere is a plus
Fluent in English and Chinese is a must
In return, we offer you
The opportunity to understand how Digital Marketing plays a role at Philips Personal Health, what it can bring to a company and why it is part of the Management agenda. You will also develop listening and analytic skills, and finally have a hands-on mentality in Digital Marketing.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .