Philips Internship: Global Digital Marketing - Domestic Appliances (non thesis) in Amsterdam, Netherlands


Start date : as soon as possible

Duration : 5-6 months

In this role, you have the opportunity to

Support the Domestic Appliances (DA) Global Digital Team in all its aspects with a focus on Web (mobile and desktop), Social Media, CRM, and analytics. You will learn how to use digital insights to drive consumers to their purchase through analyzing and influencing all online touchpoints and channels.

You will contribute to

  • Communicating between the Business Group Domestic Appliances (DA) and local markets (Marketing Manager & Digital teams)

  • Creation of content across all touchpoints that delights people around the globe.

  • Creating digital Consumer Decision Journey (CDJ) ’s for global campaigns and supporting localization of Digital CDJ’s

  • Updating Philips Access Library (PAL) with the correct keywords

  • Uploading digital campaign assets to PAL with the correct keywords

  • Streamlining internal communication around Digital Marketing

  • Collecting best practices (to share & re-apply in other markets)

You are a part of

Philips Personal Health in the Domestic Appliances Business Group. Business Group DA manages creation, development and market introduction of products and propositions globally. Our products are in the areas of Kitchen Appliances, Garment Care, Floor Care, Air and Coffee. Within Business Group DA, you will be part of the Global Marketing Team to support the Digital Team

To succeed in this role, you should have the following skills and experience

  • Currently studying towards your University or University of Applied Sciences with a major in the area of Marketing, Economics or Communication

  • Pragmatic with strong affinity with Digital marketing and Social Media Marketing (basic knowledge of CDJ, heavy user of social media)

  • Creative, able to think “out of the box” and problem solve

  • Affinity towards project & time management involving stakeholders with different cultural background and expertise

  • Interest in Domestic Appliances and knowledge of the sphere is a plus

  • Fluent in English

In return, we offer you

The opportunity to understand how Digital Marketing plays a role at Philips Personal Health, what it can bring to a company and why it is part of the Management agenda. You will also develop listening and analytic skills, and finally have a hands-on mentality in Digital Marketing.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at on our career website, where you can read stories from our employee blog at . Once there, you can also learn about our recruitment process at , or find answers to some of the frequently asked questions at .