Philips Online content strategy manager in Amsterdam, Netherlands


In this role, you have the opportunity to

to create/optimize the content strategy for one of the Health and Wellness brand to ensure that the always-on content that our customers see is consistent, relevant, engaging and high quality.

You are responsible for:

  • Develop content strategy aligned with short-term and long-term marketing targets

  • Create always on content roadmap/calendar for always-on channels (with their input) to help meet touchpoint’s KPI

  • Create and publish engaging content

  • Optimize content according to SEO

  • Write and edit UX/content copy in the Philips brand tone and voice for our Sonicare apps (kids and adults). This includes new app features, interactions and UI, onboarding, product guides, emails, help articles, etc.

  • Partner with subject matter experts to thoughtfully develop and optimize content elements based on usability, intuitiveness, consistency, business metrics, data analytics, and time to market

  • Contribute to content localization efforts with global teams to develop relevant and accurate content

To succeed in this role, you should have the following skills and experience

  • BSc degree in Journalism, Marketing or relevant field

  • Proven work experience as a Content manager

  • Hands on experience with MS Office and WordPress

  • Basic technical knowledge of HTML and web publishing

  • Knowledge of SEO and web traffic metrics

  • Familiarity with social media

  • Excellent writing skills in English

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities. Furthermore, Philips University is available to all employees for learning and development opportunities