The portfolio marketing leader Home Care will own the business integrated marketing plans and related processes (24 month planning, marketing planning), ensuring consistency in marketing excellence and –execution
In this role, you will
Deliver and update annual cross-category marketing plan per business including providing input into (integrated) value propositions & -roadmap, cross category claims roadmaps, and the overall portfolio strategy to business category leaders
Translate Cluster marketing strategy to business level operating as linking pin between cluster marketing and business (category) leaders. Responsible for delivery of marketing intake briefs to clusters, and owning alignment of intake briefs with (lead) markets
Builds proof points of commercial viability of value proposition through executing market testing framework, and day-to-day business contact point for assigned & co-located resources from Insights & Analytics COE
Responsible for the business level execution of the 24-month planning cycle and links to SPOR (business leader led) and BMC planning (BDM led)
In partnership with cluster and key markets, generate and update cross-cluster customer/consumer segmentation. Potentially double-hats ownership of cross-business consumers & customer/clinical segments including alignment of engagement framework and decision journey with other businesses
Drive and help formulate necessary market conditioning / shaping strategies consistent with Source of Business (which may include claims roadmap, pre and post market studies and market access/health economics components) across businesses and business clusters
Where applicable: supports Professional Marketing Leader in development of business level Peer to Peer / Professional engagement plan via advisory boards, focus groups, global events etc. Ensures professional- and consumer activation is aligned and consistent
Drives Return on marketing investments (A&P) for business, and serves as first point of contact for business leader for marketing ROI
Champions marketing capability building within businesses as per Philips marketing capability framework
To succeed, you should have the following skills and experience
University level education in the area of Business/Commerce and 10 years of relevant experience.
Experience in leading marketing complex organizations. Experience in managing the commercial function in a large, complex organization as a networked leader, and including agile ways of working
Experience in change management, as it relates to the culture and mind set of a complex organization, including capabilities building
Proven track record as (senior) leader in a large global matrix organization with a variety of internal and external stakeholders.
Understands P&L including revenue & margin management
Ability to build and nurture effective relationships within the matrix by developing strong cooperation with peers within the market, cross business, and cross function
Bringing people together and aligning them around common goals; leverages the power of Philips independent from organizational structures and reports
Experience in campaign development and -activation in B2C environment
Champion growth of marketers across the organization
Customer intimacy: driven by a strong external focus
Problem Solving skills. Able to find solutions to difficult or complex issues. Drives continuous improvement via Lean
Development of new business models (i.e. services, subscriptions) and digital, online & offline channel mix
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to build a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering creative solutions across the health continuum. Life at Philips is an opportunity for personal and professional growth. And a journey into the unexpected; our people often experience moments when their lives and careers come together in meaningful ways.
In addition to being purpose-driven, we deeply believe in equality and that our people should be a reflection of the society and countries in which we operate. So we value our people in all aspects of diversity, whether generational, gender, experience, ethnicity, race, sexual orientation, ability, nationality, or other aspects. We believe that a flexible and inclusive culture invites a full spectrum of ideas, opinions, and experiences, and strive to craft it wherever possible.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.