In this role, you have the opportunity to
Philips is in the midst of an exciting reinvention as a true consumer-centric brand. Reaching and engaging audiences on a daily base via social channels is an important part of this reinvention. Consumer seek for new forms of content and new ways to engage and interact with brands, so social media marketing is a key part of future success for the Philips brand as a whole as well as Domestic Appliances (DA) category brands.
This role is responsible for the strategic direction and creative execution of the social media marketing activity across all Domestic Appliances category and sub category brands in line with the highest standards of creativity and digital and social media.
You are responsible for
Develop and deliver the social media strategy for Philips DA and category brands as a key part of the overall (digital) marketing strategy; use consumer insights and social listening as base
Develop the social media content plan for each channel, ensuring that it supports both promotional priorities and meets audience/user needs in key BMCs
Lead the creative development of social media campaigns for DA’s high priority programs as well as always-on content and work closely with Consumer Marketing and Digital Marketing Managers to ensure alignment along CDJ:
advise Assets production, digital content managers and external suppliers on delivery of assets required for social media
produce creative briefs where necessary for external agencies that might be employed to develop social media campaigns and to lead this work from end-to-end
sign off content delivered to market social media team(s) and escalate with the appropriate stakeholders on editorial issues of a sensitive nature
Work closely with key stakeholders (market teams, BCD, CMMs, Category Leads, PR, CRM, Procurement, Legal, as appropriate) to:
ensure best practice in terms of reaching audiences and to identify new opportunities on social platforms
ensure the off-air paid for digital advertising campaigns are aligned with social media activity
ensure timely release of information
Review performance of the social media channels against targets and report regularly
Evaluate audience behaviour and provide recommendations for future planning and development of digital activities
Monitor external trends and developments in the world of digital and social media and feed in ideas for innovation and continued best practice
Oversee budget allocation for social content creation and be responsible for ensuring campaigns are delivered within budgets, agreed timeframes and quality standards
Manage any out of hours editorial issues that are escalated
You are a part of
Reporting to the Head of Digital DA, you will ensure a consolidated brand-led marketing approach via our Philips DA social media channels, always considering specific market needs. You will work collaboratively with all other areas of M2O (Asset, MarComs and Shopper) as well as the DA categories, markets and other functions at Philips (Brand, Communication and Digital, Digital Services, PR). Your goal will be to deliver and roll out the overarching DA social media strategy and provide the right social media assets and guidelines based on annual content plan(s).
To succeed in this role, you should have the following skills and experience
Substantial experience of managing and developing major social media brands in a complex business or broadcast environment
At least 3-5 years of social media expertise in a B2C environment (agency, corporate)
Strong communication and editorial skills with a dedication to social media platforms
Experience in writing and briefing agencies on digital and social campaigns
Deep understanding of paid social media methodologies and ability to apply in 360 campaign approach
Very good experience of social media publishing & monitoring tools (e.g. Sprinklr)
A good understanding of brand strategy, brand lifecycle management, marketing techniques, and knowledge of qualitative and quantitative research techniques
Project and budget management skills
Experience of influencing and managing a wide range of stakeholders
A highly analytical approach, able to critically evaluate ideas and information and make improvements to working practices
Excellent English skills, preferable another language
In return, we offer you
You have a unique opportunity to determine social media strategy for the global brand. You can influence improving people's life. We will enable you to be highly creative and highly analytical at the same time.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .