Philips Senior Field Marketing Manager - General Imaging Ultrasound in Andover, Massachusetts

In this role, you have the opportunity to

The Senior Field Marketing Manager (SFMM) ensures that each individual market can fully exploit the sales and profit potential of the Business Innovation Units’ (BIU) products/solutions. The primary responsibility of the SFMM is to understand and anticipate customers’ needs and strategically position products/solutions to generate leads for the field (M2O). He/she enables the BIUs to act on market specific customer insights and competitor strategies as inputs into product/solutions’ roadmap (features and economic benefits). This field marketing manager will Create and drive General Imaging Ultrasound Segment marketing strategy to achieve profitable market share growth.

aThe Senior Field Marketing Manager (SFMM) ensures that each individual market can fully exploit the sales and profit potential of the Business Innovation Units’ (BIU) products/solutions. The primary responsibility of the SFMM is to understand and anticipate customers’ needs and strategically position products/solutions to generate leads for the field (M2O). He/she enables the BIUs to act on market specific customer insights and competitor strategies as inputs into product/solutions’ roadmap (features and economic benefits). This field marketing manager will Create and drive General Imaging Ultrasound Segment marketing strategy to achieve profitable market share growth.

You are responsible for

  • Identify segment opportunities (demographic, clinical, competitive, etc) within NA and create and implement appropriate programs and promotions to address targeted market opportunities

  • Generate demand for PH imaging solutions through establishing market and customer facing messaging, programs, campaigns and approach. Partner with Service Marketing, PMC and other groups to leverage the different facets of our solutions.

  • Understand the key market drivers & trends (clinical, technology, environmental, etc.) of the segment and use this to predict future market opportunities and risks.

  • Collect and understand competitive dynamics so as to predict future behaviors, position PH as a better solution and provide the sales organization a “winning” go-to-market approach.

  • Collect, analyze and estimate market size, ASP, volumes, market share, growth trends and margin performance to project future trends and develop appropriate market approaches to take advantage of or minimize the impact of the trends.

  • Develop marketing plans including strategies and marketing programs to improve Awareness, Adoption, Advocacy and NPS of Philips Ultrasound solutions.

  • Build peer-to-peer education and training network (live case content, multiple customer training locations).

  • Pricing of portfolio including GPO contracts and Group Buys.

To succeed in this role, you should have the following skills and experience

  • Bachelors Degree

  • 7+ years of experience in Field Marketing or equivalent marketing experience

  • Medical Device / Healthcare experience with Ultrasound experience strongly preferred

  • Analytical, self starter with ability to act independently in a highly matrixed organization

  • Ability to work with all levels within an organization including C-level executives.

  • Ability to travel 25-30% including some weekends a year as dictated by trade show schedules.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .

Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, protected veteran or marital status.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact, for assistance.

#LI-PH1

In this role, you have the opportunity to

The Senior Field Marketing Manager (SFMM) ensures that each individual market can fully exploit the sales and profit potential of the Business Innovation Units’ (BIU) products/solutions. The primary responsibility of the SFMM is to understand and anticipate customers’ needs and strategically position products/solutions to generate leads for the field (M2O). He/she enables the BIUs to act on market specific customer insights and competitor strategies as inputs into product/solutions’ roadmap (features and economic benefits). This field marketing manager will Create and drive General Imaging Ultrasound Segment marketing strategy to achieve profitable market share growth.

aThe Senior Field Marketing Manager (SFMM) ensures that each individual market can fully exploit the sales and profit potential of the Business Innovation Units’ (BIU) products/solutions. The primary responsibility of the SFMM is to understand and anticipate customers’ needs and strategically position products/solutions to generate leads for the field (M2O). He/she enables the BIUs to act on market specific customer insights and competitor strategies as inputs into product/solutions’ roadmap (features and economic benefits). This field marketing manager will Create and drive General Imaging Ultrasound Segment marketing strategy to achieve profitable market share growth.

You are responsible for

  • Identify segment opportunities (demographic, clinical, competitive, etc) within NA and create and implement appropriate programs and promotions to address targeted market opportunities

  • Generate demand for PH imaging solutions through establishing market and customer facing messaging, programs, campaigns and approach. Partner with Service Marketing, PMC and other groups to leverage the different facets of our solutions.

  • Understand the key market drivers & trends (clinical, technology, environmental, etc.) of the segment and use this to predict future market opportunities and risks.

  • Collect and understand competitive dynamics so as to predict future behaviors, position PH as a better solution and provide the sales organization a “winning” go-to-market approach.

  • Collect, analyze and estimate market size, ASP, volumes, market share, growth trends and margin performance to project future trends and develop appropriate market approaches to take advantage of or minimize the impact of the trends.

  • Develop marketing plans including strategies and marketing programs to improve Awareness, Adoption, Advocacy and NPS of Philips Ultrasound solutions.

  • Build peer-to-peer education and training network (live case content, multiple customer training locations).

  • Pricing of portfolio including GPO contracts and Group Buys.

To succeed in this role, you should have the following skills and experience

  • Bachelors Degree

  • 7+ years of experience in Field Marketing or equivalent marketing experience

  • Medical Device / Healthcare experience with Ultrasound experience strongly preferred

  • Analytical, self starter with ability to act independently in a highly matrixed organization

  • Ability to work with all levels within an organization including C-level executives.

  • Ability to travel 25-30% including some weekends a year as dictated by trade show schedules.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .

Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, protected veteran or marital status.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact, for assistance.

#LI-PH1