4 to 6 years of experience in adobe mobile app/website data tagging and validation
Expertise in creating and configuring report suites
Expertise in creating processing rules
Knowledge/ability to integrate third party tools like Branch to Adobe
Expertise in Adobe Analytics tools (Workspace/Ad hoc Analysis, Health Dashboard) required
Proficient in using mobile/web debugging tools for testing of tagging implementations
Practical problem solving, ability to identify and interpret patterns, trends and anomalies in data
Attention to detail is a must
Strong relationship-builder, outstanding verbal and written communication skills
Exceptional organizational and multitasking skills
Essential duties and responsibilities:
Create a strong data governance framework, working in conjunction with data product managers, stakeholders and developers to define which data needs to be collected and suggest relevant KPIs, ensure that tracking codes are properly placed and functioning in web sites and mobile apps, and analytics tools are configured to easily report on the main metrics
Continuously improve our analytics implementation and ensure data is accurate and consistent and there is sufficient monitoring in place to spot any issues
Create a Data Capture Plan/Tag plan with the KPI requirements from the business
Brief the development teams (includes app developers, testers, Product Owners and Scrum Masters) to implement the analytics tags in their codes
Create report suites and processing rules for the implemented analytics tags
Validate tags using debugging tools like Charles/Fiddler and create a verification report with the results of validation (tags passed or failed)
Perform end to end QA (from testing the Adobe Analytics tags to running reports).
Create bugs and write test cases.
Partner with the reporting team to understand their reports and validate reporting.
Implement Adobe Analytics on assigned mobile properties to accurately capture desired data elements according to defined business needs; ensure that implementations are well-architected, efficient and scalable
Educate internal teams on analytics implementations, including any customization specific to their property, to empower them to use the resulting data in a self-service capacity
Ensure that implementations, integrations and practices adhere to Data & Technology Services standards; create and document standards and processes as appropriate
Troubleshoot and resolve issues related to digital analytics tagging and integrations