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Job Information

Philips Trade Shopper Marketing Manager in Bangkok, Thailand


Role Overview/Purpose:

The Trade Marketing Manager creates successful sell out activities, through the development and implementation of trade marketing tools and the initiation and stimulation of local and regional trade marketing actions, towards distributors and resellers, in order to maintain and increase the sales in sales channels, which are not taken care of by account management.

Key Responsibilities:

  • Develop, implement, maintain and improve trade marketing tools, allocate the necessary budget and guard the SLA with the supplier, in order to be able to gather distribution and sales information or to get incentive programs in place.

  • Define the objectives, the activity plan and the budget (incl. MarCom deliverables) for the appointed channels, taking into account the business plan and marketing strategy.

  • Define and formulate observations and recommendations for new activities through analysis of sales data and through monitoring the success of the trade marketing activities.

  • Activate and realize local or regional trade marketing actions and promotions on the basis of the recommendations, in consultation with business management and marketing communications, in order to optimize stock levels in the chain, to stimulate sales-out and loyalty of the distribution channel.

  • Initiate activities to expand the seller base, so to increase the channel coverage and market penetration and gain market share.

Key Requirements:

  • Master’s degree, preferably in marketing or business management

  • 3-5 years of working experience with at least 2 years in trade marketing field

  • He/She should be a strong team player, working alongside Sales and Marketing teams; at the same time possess the ability to influence and get buy-in from the channel distributors.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there,you can also learn about our recruitment process , or find answers to some of the frequently asked questions .