The Trade Marketing Manager creates successful sell out activities, through the development and implementation of trade marketing tools and the initiation and stimulation of local and regional trade marketing actions, towards distributors and resellers, in order to maintain and increase the sales in sales channels, which are not taken care of by account management.
Develop, implement, maintain and improve trade marketing tools, allocate the necessary budget and guard the SLA with the supplier, in order to be able to gather distribution and sales information or to get incentive programs in place.
Define the objectives, the activity plan and the budget (incl. MarCom deliverables) for the appointed channels, taking into account the business plan and marketing strategy.
Define and formulate observations and recommendations for new activities through analysis of sales data and through monitoring the success of the trade marketing activities.
Activate and realize local or regional trade marketing actions and promotions on the basis of the recommendations, in consultation with business management and marketing communications, in order to optimize stock levels in the chain, to stimulate sales-out and loyalty of the distribution channel.
Initiate activities to expand the seller base, so to increase the channel coverage and market penetration and gain market share.
Master’s degree, preferably in marketing or business management
3-5 years of working experience with at least 2 years in trade marketing field
He/She should be a strong team player, working alongside Sales and Marketing teams; at the same time possess the ability to influence and get buy-in from the channel distributors.
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