In this role, you have the opportunity to:
Build/understand multiple digital capabilities to build comprehensive digital activation strategies, translating business metrics into digital KPIs, defining CDJs and using insights to build engaging digital content.
You are responsible for:
To provide actionable insights.
Analyze the purchasing behavior of the consumer online in different digital channels and come up with a solution to increase sales and ROI.
Identify commercial opportunities ensuring maximization of revenue via B2C online Sales Channels.
Competitive and market share analysis.
To improve and increase de B2C sales partner as well as the others Philips Store initiatives.
Provide detailed commercial insight to the past and future performance of the channels.
Build & develop reporting capability to understand commercial impact of sales activity, strategic initiatives and performance against KPIs.
Demand on Digital Marketing team a promotion and strategic calendar to increase the audience traffic and sales.
Responsible for third-party Finance Conciliation and general Philips Store’s P&L.
Make sure that the digital communication through the year is consistent from what has been briefed to the third part agencies.
Creates monthly/quarterly/yearly sales reports in accordance with performance indicators. Drive real time improvements, analyzing results to drive strategy & tactics improvements.
Support the CMMs with insights based on data, experience and studies on how to generate more conversions and leads.
To succeed in this role, you should have the following skills and experience:
Bachelor degree in Business Administration, Marketing or Communication with the focus on Digital.
Experience at a multi-national brand & marketing company.
Bilingual in English.
Have a plain understanding of the e-commerce environment, from stock control, pricing strategy (manufactory point of view), sales, content and performance.
Have a performance mindset, focusing on sales/conversion.
Analytical mindset, with familiarity for financial data, from purchase funnel to traffic quality.
Passion for digital, technology and e-Commerce, resilient, teamwork oriented, great communication skills, strong relationship builder.
Based in Brasil, Barueri will act as E- commerce Analyst for Philip’s Personal Health. This position will report to the Marketing Manager.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .
Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, protected veteran or marital status.