In this role, you have the opportunity to
Translate customer insights into winning value propositions, drive the global market to order to cash aspects of the Image Guided Therapy Systems education portfolio and improve the quality of customer education solutions.
Philips recognizes the need to provide customers with education throughout the product lifecycle. Education services drive adoption of full system functionality and maximum system uptime, resulting in improved patient outcomes, enhanced patient and staff experience, and productivity gains for our customers.
This role is pivotal to drive education as a business. In between the content development team(s) and the markets, the Product Marketing manager defines the commercial education service propositions and is co-responsible for the proper introduction of these services in the market.
You are responsible for:
Driving the definition, development and introduction of winning education services propositions for Image Guided Therapy Systems. By working in close alignment with customers, markets and internal stakeholders, you will strive to continuously improve our integral offerings.
Contributing to the definition of the integral proposition based on market- and customer insights, including value proposition, supporting claims, pricing strategy, offer design, channel, target customers and markets.
Constantly aligning the IGT Systems Education Portfolio between markets and the content development team to determine the appropriate “education curriculum” required to sell and drive the education service revenue.
Defining the market deployment and activation strategy and drive the global execution in collaboration with the local markets.
Defining the education services roadmap and education services portfolio management.
Aligning the organization around education as a business - strategy, content, sales, operations, and delivery.
You are part of
A progressive and energetic team that contributes directly to the growth of the business. You have a direct reporting line to the Director Educational Services. Philips is industry leader in Image Guided Therapy, helping to improve treatment of 3 million patients per year. Working together to realize this vision, we can save and improve lives and reduce the total cost of care by making therapy more efficient, more appropriate and more personal.
We are looking for
Master degree and experience in the product marketing management domain in a multinational, preferably in the Healthcare industry and/ or in Customer Services
Expertise in market segmentation, product and service strategy, competitive strategy, and product/ service development.
Strong conceptual skills; ability to synthesize market and customer feedback and experience with marketing methods, like value proposition creation, pricing, portfolio management, marketing communications, and market introduction.
Ability to guide and drive the development of new services from the initial phase until market introduction and adoption; broad interests that allow you to interact with various disciplines; inspire and motivate others.
Experience with various aspects of Healthcare marketing -both strategic and tactical- to ensure successful launch of our proposition (s) in the market
Proven ability to collaborate with local marketing and sales teams
Strong communication skills to interact with different stakeholders in the organization as well as with business partners and customers, project management skills, influencing skills, stakeholder management and ability to develop market leading products/ solutions.
Knowledge of education domain, specifically best practices around content design, development and delivery
Solid in spoken and written English skills.
In return, we offer you
We welcome you to a challenging, innovative environment with great opportunities for you to explore.
Our benefits are very competitive and designed around your preferences:
A market conform salary
25 Days of leave and the possibility to purchase up to 20 extra days off annually
A variable bonus based on both Philips results and personal performance
Extensive set of tools to drive your career, such as a personal development budget, free training and coaching
Solid company pension scheme and attractive collective health insurance package
Opportunity to buy Philips shares and products with discount
Healthy work-life balance
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .