In this role, you have the opportunity to contribute directly to the success and growth of HSDP by developing and orchestrating disruptive go-to-market strategies and marketing communication.
You are responsible for
Market intelligence: Be the market expert and understand the segment of cloud initiatives and the digital transformation of enterprises. Analyze market opportunities, competition, cloud ecosystems and market influencers.
Collaborate with our business clients to develop solutions strategies designed to drive overall business growth using HSDP services. Build business relationships to execute on the huge market potential and benefits possible.
Positioning and messaging: Clearly articulate and differentiate the solution in the market based on knowledge about competition, prospects, customers, ecosystems and our solution.
Go-to-market: Create and orchestrate go-to-market strategies together with the strategic business development team. Identify digital and non-digital strategies and tactics to achieve business objectives for reputation, demand and sales enablement. You will work with a global cross-functional team across sales, product management, communications and demand generation.
Storytelling and campaign development: Develop compelling end-to-end experiences across the buyer journey, high-converting campaigns and seamlessly link these to events in the market. You’ll develop clear, concise, and consumable assets, being passionate about including customer successes in everything.
Represent HSDP at industry events, which will include describing the benefits of working with HSDP to users, partners, and other industry players.
Collaborate with sales teams where required in high-touch accounts worldwide through close engagement with sales and services
Work with alliance and ecosystem partners to develop joint value propositions
You are a part of
Philips we need the brightest minds to market our our unique and purpose built for healthcare platform- HealthSuite Digital Platform (HSDP). The world’s leading enterprises trust HSDP to enable their solutions, serving millions of their end customers. Our cloud-based connected health ecosystem of devices, apps and tools empowers continuous health solutions and personalized care services across the health continuum
To succeed in this role, you should have the following skills and experience
Bachelor’s degree and a minimum of 8 years of relevant work experience in technical B2B marketing.
You have a deep understanding of cloud platforms as foundation for digital transformation strategies and have market intelligence of the target audience.
You are a multichannel marketing jack of all trades and know all the channels - integrated campaigns, digital, email, marketing automation, lead nurturing, paid media, events, direct, print.
You enjoy working together with smart people in a fast paced, fluid and constantly evolving environment. With your strong communications skills you have the ability to influence in-person, over digital channels and in writing.
You are a storyteller with a proven track record of creating, tweaking and promoting innovative and visual content, grasping technical capabilities and translating into benefits, in a data-driven environment.
You are a problem solver, constantly thinking outside the box, knowing that it’s all about execution and love to just get stuff done.
In return, we offer you to unleash technology’s power by developing new platforms and platform-based business models and strategies. By embracing the transformational power of platforms, enterprises across all industries are capturing new growth opportunities and changing the way they do business.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .
It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state and/or local laws. Philips is an equal employment opportunity and affirmative action employer Disability/Veteran.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.