In this role, you have the opportunity to:
The Business Marketing Manager is accountable for delivering the commercial business results in Market North America. You will direct the overall business strategy creation and operational execution of the Monitoring and Analytics (M&A) business. The Business Leader will drive and monitor performance, develop and execute corrective actions when necessary in order to achieve BMC and Annual Operating Plan commitments. You are a key member of the Connected Care Leadership team.
You are responsible for the following:
Business P&L and delivering on financial performance committed in the AOP
Driving business strategy and execution in the market
BMC planning and execution for M&A
Developing local go-to-market strategies (Segmentation, Targeting, Positioning, Portfolio definition, pricing, and promotion) to drive profitable growth (adhering to Quality & Regulatory requirements)
Developing pricing strategies in line with the commercial policy
Driving customer satisfaction and dedication by aligning the necessary resources within the Market
Championing effective engagement for key BMC activation's
Generating locally relevant insights as input for proposition and road map development
Providing global BU with local insights about markets, competition, and product and application developments.
Driving strong functional teams including developing outstanding solution specialists, application specialists, demo specialists, clinical scientists and field marketing managers.
To succeed in this role, you should have the following skills and experience
Bachelor’s degree and 10+ years of industry experience
Master's Degree preferred
Experience with P&L management including revenue and margin management preferred
Successful strategic marketing and marketing analysis including understanding of approach & tools.
Significant experience in sales, marketing, healthcare or medical technology products or solutions, incl. building customized value propositions to customers and markets
Results-oriented and commercial thinking
Success leading and supervising cross functional teams
Strong communication and interpersonal skills, incl. ability to effectively communicate with C-level
Proven ability to inspire change
History of success performing and managing in a complex matrix environment
In return we offer you
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As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.
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