In this role, you have the opportunity to
Work on Delivery of winning propositions in services & solutions leveraging past learnings and becoming more predictive. Your proactively implements digital experimentation & optimization, lowering the dependency on primary research to gain insights. You ensures application of state of the art agile insight tools and technologies (e.g. search & social) and orchestrates the implementation of agile tools for experimentation.
You are responsible for
You are the Go to person for all digital experiments related Digital & E-Commerce Teams (marketing lab) and also Services and Solutions:
Develop the program of digital experimentation in line with total MI&A
Ensure we use digital experiments for the right purpose, be critical on the briefings and prepare the experiments with the project team based upon the brief and connect to the Digital & E-Commerce scrum teams on detailed planning
Connect the dots from the digital experiment to come up with meaningful insights, ready for decision making and record the learnings with owner
You will establish digital experiments as a mature methodology
Ensure further development of the digital experiments methodology in terms of set-up, benchmarking, reporting, significant differences, identifying target consumer etc
Drive the implementation of experimentation tools to the MI&A community
Further standardize the process of digital experiments with the digital marketing team (roles & responsibilities)
Apply automated reporting through API’s out of digital experiments (including benchmarks) in an easy accessible tool.
Support the Digital & E-Commerce (marketing lab) and also Services and Solutions teams on completing user stories:
Creating user stories and keeping them up to date over time to drive for winning propositions
Reporting and advice for organic search (SEO) optimizing landing pages for conversion and analyzing heat maps and reporting user behavior
Managing tagging (pixel) implementation and tracking for Facebook and Omniture (including reporting)
Creating advertisements and reporting for search and social (SEA, Facebook and Instagram)
Adding additional acquisition channels/tools and managing campaigns (Amazon, DMP etc)
Analyze and report on audience demographics and behavior to optimize conversion and reduce ad spend
Create and update social listening reports on request
Interpreting and reporting on audiences and messaging using listening reports
To succeed in this role, you should have the following skills and experience
BSc/MSc degree in marketing, business or an equivalent combination of education and experience
Thought leadership in applying consumer insights methods and approaches
+5 years of working experience, in consumer focused, complex, matrixed, multinational environment. Preferably with experience in consumer goods, online services, e-commerce, or mobile applications
High level of expertise in technical knowledge on emerging and innovative insights and analytics techniques, tools /platforms
Broad and deep research experience across qualitative, quantitative and agile research methods. Ability to reframe synthesized data
Act as a role-model for our Philips behaviors: Customer first, Quality & Integrity always, Team up to Win, Take Ownership to deliver fast, Eager to improve and inspire.
Cross-Functional Connector. Build bridges across the organization to deeply understand the business, and amplify the learnings to infuse the voice of the customer into a culture that thrives on consumer and customer understanding
Business acumen / understanding in the broad spectrum of Philips
Track record in delivering inspiring insights around propositions, uncovering behaviors and insights that result in breakthrough ideas.
Able to synthesize across multiple sources into a clear and concise story and determine what’s important and distill it into actionable insights
Straightforward communicator. Can organize, clarify and communicate complex ideas quickly, succinctly and accurately.
Creative. Demonstrated ability to think innovatively—connecting the dots in developing consumer insights that help grow the business. Ability to reframe
In return, we offer you
We believe: We’re strong only when you are. We understand that work is only one part of your life. It’s why we offer a variety of innovative benefits and health programs to help you strong mentally and physically as you perform at work, and also manage life’s unexpected moments.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there,you can also learn about our recruitment process , or find answers to some of the frequently asked questions .
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As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.