In this role, you have the opportunity to
Are you a PR Professional with a minimum of 7 years’ experience in PR, looking for a new step in your career? Do you have a strong, personal and relevant network in Lifestyle and Personal Health Media and do you work best in a dynamic environment where creativity, innovativeness and storytelling are key? Do you understand how the media landscape has changed over the years and do you know where the needs and opportunities are? This might be your new challenge!
Philips Benelux is focused on delivering meaningful and innovative propositions to consumers.
As our Senior PR Manager is moving on to her next challenge, we are looking for a passionate PR manager with vision and experience in healthy living to replace her.
You are responsible for
As Senior Manager Public Relations, you are responsible for building Thought Leadership in the Healthy Living and Preventative Care domain, and creating consumer awareness and driving conversion for the consumer brands, innovations and businesses of Philips Benelux. You are key in translating the strategy into a PR & branded content/influencer plan and you are the voice of both traditional and digital PR in and outside the organization. Together with your PR & Influencer team, you own the relationships with consumer media on- and offline. You play a key role within an integrated marketing team, developing winning campaigns.
You are the voice of digital and traditional PR, and create content to generate word of mouth and social engagement, both on- and offline.
Furthermore you are responsible for:
Building Thought Leadership in the Healthy Living and Preventative Care domain
PR, social media, branded content & influencer strategy and plan for Personal Health
Driving an always-on content strategy for online word-of-mouth and social engagement, working closely with community and digital managers to execute this strategy
Traditional PR & free publicity/earned media
Maintaining, building and enlarging relationships with press, influencers and media industry
Alignment with marketing, digital, media and brand/communication teams for integrated marcom plans
Key stakeholder management within Philips (both Benelux organization and Global Office)
Supporting on reputation, crisis management and social media escalations (PH related)
Supporting on consumer related issues
People’s manager for team and supporting in execution and development
Coaching the individual with a focus on mindset and behavior, the team in continuous improvement and the organization in truly collaborating with the team
Removing impediments to the team progress
Be at the forefront of changes and developments within the media landscape and coaching the team on this
You are a part of
In this dynamic role you will join the Digital Marketing & E-commerce team, and report to the Digital Marketing & E-commerce Director. You will work closely with the Management team, Marketing, Media, Digital, Communication, Press Office, Social Media and CRM. In this role, the PR manager Belgium/Luxemburg, the PR Manager Netherlands and the Social Media Manager are reporting into you. You mainly will be located in Eindhoven, with the opportunity to work from our offices in Amsterdam/Brussels.
To succeed in this role, you should have the following skills and experience
Proven experience (>7 years) in lifestyle product PR
Passionate about understanding consumer needs and trends in the areas of lifestyle, design, holistic beauty, healthy living, preventative care and connected personal health
A true understanding of communications with expertise in digital PR and social media
Proven experience in creating and executing a PR strategy, developing innovative PR campaigns, organizing events, managing media contacts, maintaining a network of bloggers and other online influencers
Strong editorial skills
A strategic thinker, who can work in a dynamic team, be proactive and pragmatic and be a strong representative of the Philips brand to media and other stakeholders
A strong presenter and interpersonal skills, with the ability to influence peers and other stakeholders with the correct information and the appropriate attitude
Be the expert and drives digital knowledge on link-building, social engagement, writing for SEO and generating online buzz
Fluent in both Dutch and English is required, French is preferred
In return, we offer you
We offer you the opportunity to join a passionate team of PR and marketing professionals with ample freedom to perform your role successfully.
We welcome you to a challenging, innovative environment with great opportunities for you to explore.
Our benefits are very competitive and designed around your preferences:
Competitive salary (including personal benefits package) based on experience
25 Days of leave and the possibility to purchase up to 20 extra days off annually
Company car, laptop and phone to enable you in your work
A variable bonus based on both Philips results and personal performance
Extensive set of tools to drive your career, such as a personal development budget, free training and coaching
Solid company pension scheme and attractive collective health insurance package
Opportunity to buy Philips shares and products with discount
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there,you can also learn about our recruitment process , or find answers to some of the frequently asked questions .