In this role, you have the opportunity to
co-create and implement the business strategy for Business Unit / Business Group in the Market in alignment with strategic Market priorities. You will drive demand generation and ensure local relevance of the value propositions. You will responsible for planning and execution of BMC, monitoring performance, developing and enabling execution of corrective actions in the Markets to achieve settled goals.
You are responsible for
Building marketing plans (18 months rolling) for BUs for the Market
Partnering with Market Leader and Business Marketing Managers to lead BMC handshake and ongoing performance management against plan with the Markets and local execution of the plan with the Markets.
Driving business strategy creation and execution for a specific Business in the Market,
Driving demand generation and ensuring that business performance is being delivered according to KPIs such as yearly sales, order intake, market shares, Integral Gross Margin (IGM) through price realization in markets, A&P, Integral Sales Margin (ISM) and marketing ROI.
Developing local go-to-market strategies (Segmentation, Targeting, Positioning, Portfolio definition, pricing, and promotion) to drive profitable growth, in line with Quality & Regulatory requirements
Ensuring relevance of value propositions for the Market
Together with other Business marketing Managers you will determine product portfolio for the Markets, setting up and executing roadmaps for the introduction of new products or updates and the phasing-out of existing products in such a way that an optimal product portfolio is available on the market in time and with low costs of stock
Driving consumer loyalty by aligning the necessary resources within the Market
Providing business with local insights about markets, competition and trends
You are a part of
passionate professionals of Health Systems CEE team. You will report directly to PD Marketing and Sales Leader and you will manage Modality Sales Specialists as well as Application Specialists based in different locations across CEE region.
To succeed in this role, you should have the following skills and experience
Bachelor’s degree and min.5 years of industry experience (engineering is an advantage)
Experience with med-tech products or solutions
Experience with leading a cross functional team
Knowledge (and experience) of products and services within the scope
Deep understanding of the CEE market
Working experience in an international environment
Several years of experience in managing dedicated business unit
Proven knowledge in business/ marketing area
Experience in diagnostic imagining its and advantage
Fluent English, both written and verbal
In return, we offer you
A path towards your most rewarding career. Philips is growing its healthtech capability enterprise-wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at https://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video at https://youtu.be/ocnMFp1JBuM .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at https://www.careers.philips.com/professional/global/en/workingatphilips on our career website, where you can read stories from our employee blog at https://www.careers.philips.com/global/en/blog-unexpected . Once there,you can also learn about our recruitment process at https://www.careers.philips.com/global/en/recruitmentprocess , or find answers to some of the frequently asked questions at https://www.careers.philips.com/global/en/faq .