The purpose of Sonicare is to improve lives of our consumers, by improving their overall oral health, Business Marketing Manager acts as the owner of the local marketing for the brand and makes sure, that everything we do, leads towards this target.Works closely with the professional marketing team in order to harmonize the communication towards consumers and dental professionals.Works closely with the Digital and Trade Shopper Marketing in order to navigate consumers towards the best possible solution
Reports to Senior Marketing Manager/Regional marketing manager
Works as part of the local Marketing team and as part of full commercial triangle including Sales and TSM
Works closely with the Sales organization, Central team, Digital, PR and Trade Shopper Marketing
Key Areas of Responsibility
Manages top and bottom line for the BG/category
Plans campaigns and promotional strategy to achieve overall Sonicare turnover targets, while keeping the IGM and ISM on track
Manages SKU portfolio/rationalization/stock/excess. Initiates corrective actions where necessary
Runs the annual business planning cycle of the CO for the BG/category
Cooperates on yearly business planning and review cycle
Creates and executes country marketing plans (in line with BG and CEE marketing strategy, incl. A&P).
Support local Demand Plan for ategory
Owns the local market introduction process per proposition
Develop and leads execution of activation plans (incl. A&P) in line with category guidelines
In cooperation with digital/PR runs the local campaigns including ongoing corrections
Proposes and develops new business models
Develop market knowledge and consumer insights
Drives and shares local market insights (internal data, Gfk market data, campaign results), requirements for the region and activation best practices
Leads a trainee
Leads and develops a trainee
Education and Experience:
Min. 3 year of experience in marketing in top FMCG company
Fluent in English
To be able react fast to changing environment
Strong communication skills
Fluent in English
Willing to learn
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at https://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video at https://youtu.be/ocnMFp1JBuM .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at https://www.careers.philips.com/professional/global/en/workingatphilips on our career website, where you can read stories from our employee blog at https://www.careers.philips.com/global/en/blog-unexpected . Once there,you can also learn about our recruitment process at https://www.careers.philips.com/global/en/recruitmentprocess , or find answers to some of the frequently asked questions at https://www.careers.philips.com/global/en/faq .