In this role, you have the opportunity to work across the Philips UKI Healthtech business to ensure our A&P spend is robustly tracked and analysed.
You are responsible for
Monitoring the consumer journeys from ad impression to website entry across all channels and devices, flags areas for optimisation to the Campaign manager
Owning the I-Analyse relationship with Carat, identifies data gaps and remedies data issues.
Owning the Weekly business review for B2C and B2B campaign and website performance
Using Philips data to validate agency proposed media plans and KPI’s and develops scenario models to drive Philips growth
Owning the Hitwise tool and communicates insight to stakeholders
Working closely with Analytics and Data Visualisation colleagues to ensure a rounded insight view, sharing insight across the business and best practice globally
Championing an outside-in perspective, attending key events, webinars and industry education.Network with internal and external peers, build relationships with other market and Global counterparts
Analytics owner for at least one PH squad (category to be defined)
You are a part of the strategy and insights team who are based at our head office in Guildford.
As our analytics team grows, we are committed to developing your skills and supporting your professional goals.
To succeed in this role, you should have the following skills and experience
Experience of web analytics tools e.g. Adobe Analytics, Google Analytics, Coremetrics etc.
Track record of using actionable insights to drive business decisions.
Strong analytical skills with the demonstrated ability to problem solve.
Educated to degree level (or equivalent) – in a maths or science field
Digital Marketing experience advantageous but not essential
Proven interpersonal skills to advise and influence a complex, networked business
Able to think “big picture” with an ability to manage multiple priorities and stakeholders
Able to work collaboratively and have the courage to risk new ways of doing things and see things through the eyes of a consumer
Up to date knowledge of digital trends and technology
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .
Philips are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
We are fortunate enough to receive lots of fantastic applications for our brand, however when we use agencies we have a PSL in place so please do not contact hiring managers or the recruitment team directly. Unfortunately we are not able to respond to you and cannot accept speculative CV’s as way of introduction.